Have Realistic B2B SEO Goals

Written by Nick Stamoulis

smart goal setting concept hand drawn on blackboardIt’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be realistic and attainable. Setting realistic goals for an SEO campaign requires an understanding of the nature of SEO. It’s a long-term process and the competition in the online space plays a large role. If you are relatively new to the market and in a competitive niche, you aren’t going to skyrocket to the top position in the search engines for competitive keywords. In fact, you may never get to that top position. When it comes to setting goals for your B2B SEO campaign you need to think realistically.

Having unrealistic expectations is setting the campaign up to “fail” right from the start. Due to the nature of SEO it can be difficult to measure SEO success, especially at the beginning of the campaign, but there are specific goals to have. Meeting these goals means that the campaign is working. Here is a list of some of the realistic B2B Seo goals that you should shoot for:

Upward Trend in Visitors

direct trafficInstead of focusing on rank position, B2Bs need to set their sights on visitor growth as the number one indicator of SEO success. Rankings fluctuate based on many factors. A more straightforward metric is the number of visitors that are coming to the site through organic search. If organic search traffic steadily improves (even if that improvement is minor) month to month, it means that the SEO campaign is on track. Of course, there may be dips here and there especially for businesses that operate on a seasonal basis, but the overall trend should point upward.

Increased Conversion Rates

Getting visitors the site is great, but ideally you want to generate traffic from the right visitors, the ones that are more likely to convert. Tying conversions to SEO is an even longer-term process than getting visitors to the site because there’s a good chance that a visitor isn’t going to convert the first time they land on the site. It could take many visits to the site to convert by filling out a lead form, calling the business, etc. and then it could take even longer for that website conversion to turn into a sale. The B2B sales cycle is long, but after a few years of SEO work, you should be able to tie conversions and sales back to website visitors that came in from organic search traffic.

Content For Every Phase of Your Sales Cycle

Content is the king message on blue backgroundThe most important part of SEO today is content generation and both your website and blog should have plenty of content that will satisfy your visitors. For B2B websites, this means that you should have information that goes along with each phase of your sales cycle as well as your existing customers. In this way, you will satisfy a wide range of users. This will not only increase traffic, but it also may increase conversions. If your sales cycle is particularly long, your content is a great way to keep your leads engaged with your brand. Once they are ready to close the sale, your company will be the first one they think of because they’ve been reading your blog all along!

More Traffic to Your Website

When your website has a lot of great content on it, you will likely end up with more traffic from both the search engines and social media. While it could take up to a year in order to receive an organic boost in traffic, you should experience an increase in engagement in social media, which will likely lead to a surge in traffic. Your first step is that you’ll want to create great content that people will want to read. This is one of the reasons why every B2B business needs a blog. Besides, once your blog gets more traffic, so will your website as a whole.

In order to measure B2B SEO success, it helps to have some realistic goals. While it can take some time for changes to translate into results, these goals will help keep your actions focused and consistent. When we execute a B2B SEO program for our clients, we understand that consistency is the key to getting results.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: