Why You Need to Blog for SEO
Did you know that blogs give websites 434% more indexed pages and 97% more indexed links? These shocking stats (or not so shocking if you are well versed in SEO) and other amazing bits of information can be found within this infographic. Convinced about the power of blogging for SEO yet?
When it comes down to it, SEO is really all about content. You need to write it, optimize it, publish it, and share it in order to be found in the search engines for search queries that are relevant to what you have to offer. If you aren’t creating content, you won’t be found in the search engines. It’s really that simple. And we don’t just mean that you should have a static website either. Every business out there today has a website so it’s just not enough to really stand out. To get ahead with SEO and to have more opportunities to be found by the search engine spiders you need to be publishing content on a regular basis. Incorporating a blog onto your website is a great way to do this.
The search engine spiders rank individual pages of a website, not a website as a whole. Each new blog post that is created adds an additional page to your website, which adds an additional chance to have a page of your site appear when a target audience member conducts a search. It’s a simple concept really. The more content that your website has, the greater the likelihood is that something that you wrote will match up with what people are searching for.
At the foundation of an SEO campaign are the keywords that are targeted. It’s necessary to conduct keyword research in order to determine search behavior. Depending on your niche, it’s quite possible that there could be many different keyword variations that have significant search volume and are worth targeting. Of course, you can’t target all of these keywords on the static product or service pages of your site. It would just be spammy to try and fit them all in. So best practice is to select your “priority” keywords to target on those main pages and then find other uses for the keywords that are left over, like including them within blog content.
A blog is a great place to go after long tail keywords, or keyword phrases that are longer than two words. “Finance software” is a keyword. “Small business financial planning software” is a long tail keyword. Long tail keywords typically have lower search volume, but that doesn’t mean that they have no search volume! As people become more and more reliant on the search engines, the search behavior is shifting towards these long tail keywords and people are typing out entire questions into the search box like “Where can I buy small business financial planning software?” Writing and publishing a blog post that includes this keyword phrase in the title (or maybe even matches the question completely) increases the likelihood that your business or brand will show up for this kind of query.
The bottom line is that maintaining an active blog for SEO that has useful information will generate more traffic to your site. What are you waiting for?
Categorized in: SEO
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