3 Ways to Be a Better Business Blogger
There is no denying that business blogging is a huge part of being a successful online brand. The content you produce not only helps you grow your organic presence, but it also builds your brand’s reputation, helps your site earn links naturally, feeds your social media presence, and more. But being a better business blogger means constantly looking for ways to improve your own writing skills, looking for hot topics to blog about, tweaking your tone to meet your audiences’ needs, and more.
Here are 3 more ways to be a better business blogger:
Find the right frequency for your audience.
Some sites burn through a ton of content each day because that’s what their audience expects. News sites, for instance, have fresh content going live every few minutes! Some of it might be curated from other news sources, but a news site that is two hours behind the breaking news curve won’t be around for very long. Other sites, like Buzzfeed, rely on short, visually driven posts to keep their users engaged and publish dozens of fresh posts every day. Just because you aren’t pushing a new blog live every hour that doesn’t mean you are failing at business blogging. What’s the right amount of content for your audience? How many touch points do they want from you in a given day or week? One blog a day might be more than enough to meet your needs so don’t panic if you see other sites pushing 6 or 7 posts live every day.
Test different blog post lengths.
Content seems to be getting shorter and shorter. After all, a tweet is nothing more than 140 characters, right? Maybe we all do have shorter attention spans than we used to, but that doesn’t mean that long-form content is useless. A good blog post needs to be as long as it needs to be to get your point across. Whether those 140 characters or 14 pages so be it. What information are you trying to get across to your audience and how much time to you need to do it? Write a few short and sweet (500 words or so) posts and see what kind of response you get. But when you really get on roll with a topic you feel passionate about don’t limit yourself! Some of the best and most useful articles I have ever read have been incredibly long. But when those long posts are jam-packed with information it’s worth it! Just break up the blocks of text with headers and graphs and lists so people can easily find the information they need.
Guest blogging is incredibly useful for SEO in a number of ways. First off, it gives you the opportunity to share your content with a wider audience because you get the leverage the reach of that blog. Secondly, it helps builds your personal authority and establishes your reputation as an industry thought leader. Thirdly, the links you are allowed to put in the content and author bio (provided you do it right!) can drive well-qualified traffic back to your site. But the quality of the site trumps everything! Don’t guest write for any site that will let you; look for ones that have their own level of authority, their own social presence and audience, and offer a good place for you to publish that content you worked so hard on.
Categorized in: Content Marketing
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