B2B FAQ Page Tips for SEO

Written by Nick Stamoulis

Portrait thinking young business woman looking up at many question marks isolated on gray wall backgroundPotential customers and clients visit a B2B website for more information both about the company and about the products or services. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the business.  Choosing this product or service is very rarely a snap decision and the sales cycle is often very long, which is why it’s extremely important for a B2B business to provide prospects with lots of content to instill trust.

Businesses that don’t provide much content on their websites and prefer to keep their strategies and processes a secret will find that they are missing out on lots of opportunities. Particularly, they miss the chance to connect with their customers in a way that will help them move through the sales cycle while actually using the website, which means that when it comes time to make a purchasing decision, your business will likely be the first one they think of.

Perhaps one of the most important places that potential prospects look for information on a business website is the FAQ page. This is where prospects can gather information about your business, the industry, and anything else that they may want to know. Here are some FAQ page, SEO and website content tips:

Build a Page for Each Question and Justify It

Websites Should be Mobile Friendly By April 21st, Warns GoogleThe search engines (and your target audience members) like content. It helps determine your relevancy and a B2B website with lots of good content is viewed more favorably than B2B websites with little to no content or poor content. Frequently asked questions provide a great opportunity to create additional content rich web pages. However, you can’t just add content for the sake of it. If you are going to use this strategy, each page needs to be justified and the user needs to understand how the question and answer fits in with your business, industry, or your products or services.

Another important point is that your answers need to include a hefty response. Don’t include a question and one sentence response. That is a wasted page. Instead, expand upon each response. Chances are good that more than one sentence is warranted for each question. Take the time to get inside the customer’s head and provide them with all of the information that they may need. You don’t want to leave them with more questions than answers. If necessary, combine a few questions onto one page.

Optimize the Individual Pages

It’s a mistake to create a website without optimizing it. This means that any content that you create online, whether on your own website or on other web properties, should be created with SEO in mind. The same is true for your FAQ page. You should include keywords throughout the content of the page naturally, and only if they actually pertain to the content. FAQ pages are great places to target some long tail keywords since someone looking for answers has something very specific in mind. However, it’s important not to overdo it with the keywords and only find those that really do pertain.

Optimize the Website as a Whole

SEO - Search Engine Optimization word cloudFar too many websites optimize only a few of the pages on the website and ignore some of the others. It’s important to optimize every page, not just a select few. Many focus only on the homepage and other primary pages but don’t worry about doing it for deep inner pages. This is the wrong approach. Every page of a B2B website should be optimized. Remember, the search engines rank web pages, not just the homepage. If you do a good job of optimizing the page and writing custom meta tags, it’s another page that could bring in traffic.

Putting at least one FAQ page on a B2B website is a great tool that can help add value to your website for your leads and customers. While they’re in the sales cycle, they’ll inevitably have questions. Rather than put them in a situation where they’ll have to wait to talk to you, an FAQ page can fill in the gaps. However, it’s not enough to get the page online and then forget about it. You need to have plenty of useful content and also optimize your FAQ pages so that the search engines can find them.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: