Optimization for B2B Websites

Brick Marketing believes that before you can start worrying about offsite B2B link building it’s important to ensure that everything onsite is taken care of. After all, what’s the point of driving new, targeted traffic to your website if your website isn’t prepared to handle those visitors?

Brick Marketing breaks down our B2B website optimization process into two parts; high level recommendations and page-by-page recommendations.

High Level B2B Onsite SEO Recommendations

Using your Google Webmaster Tools account and information from Moz Brick Marketing will take a high level, technical SEO look at your B2B website to determine what, if any, changes need to be made to better optimize your website. Some of the onsite SEO factors we will look at include: website speed, check for broken links, URL structure, internal linking structure, duplicate content (including page titles and page content), missing Meta data, temporary redirects, floating pages (pages that aren’t linked to properly), high level navigation and footer and much more!

The purpose of the high level SEO audit and recommendations is to take a look at your site from the perspective of the search engines and get a look “under the hood” of your website to see if there any changes that can be made to ensure that the search spiders properly crawl and index your site. While B2B onsite SEO has moved away from a more technical activity into the larger realm of marketing technical website issues can and do impact how well your B2B website performs in the search engines.

Page by Page B2B Website SEO Recommendations

Using the non-branded keywords that you and your team approved during the B2B keyword research process, Brick Marketing will optimize the content on a page-by-page basis throughout your website. This included optimizing the content on the page as well as writing custom title tags and Meta tag descriptions. While title tags and Meta tag descriptions aren’t the important ranking factors they used to be, they are what Google will pull into the SERPs to match a user’s search query. It is important to optimize these two tags to help make your B2B website stand out among the other search results and encourage searchers to click over to your B2B website!

Brick marketing WILL NOT rewrite the content on your site. Instead, we work with the existing content and optimize it naturally, incorporating the best fitting keywords as needed. We firmly believe that B2B onsite SEO should never outweigh the importance of content that is written for a human reader. At the end of the day it is people who are doing business with your website, not the search engines. While we will provide content optimization recommendations designed to make your site more valuable to the search engines, we will never forget about your target audience!

As a strictly white hat SEO firm, Brick Marketing does not believe in using any black hat tactics such as keyword stuffing or cloaking in an attempt to “trick” the search engines into valuing your B2B website more.

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

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