Keyword Research for B2B Websites

Since B2B websites usually have much longer sales cycles than most B2C websites, the process of moving a customer through their buying cycle is much more complex.

In today’s evolving B2B world, a prospect can start at the beginning on the sales funnel and abandon it anytime, only to reappear at a completely different point in the sales funnel months down the road. Many prospects might not even become a “lead” in the traditional sense until they are mostly through their own buying process and have narrowed their search down to just a few companies, including your. Thanks to the power of the Internet customers don’t have to come to you for information; it’s all just a search away—so your website needs to be there when your customers are ready to start looking no matter what. How do you do that? By targeting the right non-branded keywords.

Brick Marketing understands that every IT company would love to rank number one for a non-branded keyword as broad as “IT.” But we also know that getting better and more targeted traffic to your site (which in turn become better leads) is a far more profitable goal. What good does an extra 1,000 visitors for your B2B website if they are the wrong kind of traffic? That’s why Brick Marketing conducts B2B keyword research on a page-by-page basis throughout your entire site. The search engines rank individual pages, not websites as a whole, so every single page has the opportunity to become an entry point into your site. Every page, whether you intend it to be or not, could become a landing page—but you need to know which are the right non-branded keywords.

Conducting B2B keyword research doesn’t mean just picking the keywords with the highest search volume. It means understanding the content and purpose of a particular page, knowing who that page is speaking to and factoring in the user-intent behind a search that would guide a visitor to that particular page. That’s what Brick Marketing looks at when we do B2B SEO keyword research for your site. While broad keywords like “IT” might have the most search volume, the real opportunities for B2B websites typically lies in the long-tail non-branded keywords that drive a much more targeted visitor to your site.

Using the Google Keyword Planner Tool, in conjunction with information provided from your Google Analytics account, Brick Marketing will conduct B2B keyword research on a page-by-page basis based on the existing content of your site. We will provide you with a master document of all the non-branded keywords we uncover that we feel would make a great addition to your B2B SEO, content marketing and social media marketing campaigns. You and your team will have the opportunity to review all keywords before moving onto the next step in the B2B SEO process, which would be website optimization.

Keep in mind that B2B keywords are never set in stone. As your business and industry evolve new non-branded keywords are bound to be created, and search behavior will change over time as well. Brick Marketing will help you keep an eye out for upcoming keyword trends so you can get a jump on the competition.

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

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