The first place that people often turn to when planning a vacation is the search engines. Tourists rely on their search efforts to provide them with links to useful websites that will make the planning process much easier, resulting in a stress free and enjoyable trip. The travel and tourism industry is extremely competitive and if you can’t be found in the search engines, it’s very possible that you won’t be found at all. Whether you are a travel agent, a ticketing agent, a hotel, a resort, or in the tourism industry in some other capacity, Brick Marketing offers travel SEO services to increase website visitors from the search engines and improve website conversion rates.

Travel SEO: Brick Marketing takes a customized two phase travel SEO approach.

Travel SEO Phase 1 – On-Site Optimization

The travel SEO on-site optimization process begins with a thorough review of your website and current marketing strategies, and an analysis of your tourism industry competition. Next, we will conduct keyword research in order to find the most relevant keywords that have search volume to target on every page of content. Since every page is unique, they should each target different keywords and keyword phrases. Together, we will select the best mix of keywords that will deliver traffic to your tourism site. It’s important to choose keywords that attract searchers at various stages of the decision cycle, from searchers that are just beginning their vacation related search to searchers that are ready to book. We will implement these keywords naturally into the existing content and meta tags for every page to establish search engine relevance.

Travel SEO Phase 2 – Ongoing White Hat SEO Link Building

The second phase of a travel SEO campaign involves creating and implementing an ongoing white hat link building strategy. Inbound links establish website trust in the search engines and improve website visibility across the web. First, we will conduct a link audit of your website and the websites of your main competitors. Analyzing each inbound link will give us a better understanding of what the focus of your customized link building strategy should be and tell us where there are key link building opportunities to take advantage of. People want to do everything that they can to ensure that their vacation is perfect. Vacation time is limited, as is the money that people typically can afford to spend on a trip. In order to really catch their attention, it’s important to create content that lets prospective customers or guests know that they are making the right decision when they choose your business or establishment for their vacation needs. Brick Marketing will help you create, write, and promote blog posts, articles, and guides as part of a twelve month link building strategy. In addition, we will spend time researching the best tourism related sites, directories, and blogs to submit content to.

We will review the results of your travel SEO campaign on a monthly basis and make further website content and link building recommendations as necessary.