In order to get ahead of the competition, it’s important for technology companies today to have a strong online search engine presence. Brick Marketing offers technology SEO services to technology companies that are looking to improve their brand exposure online, increase website visitors, and conversions. Technology SEO is an important component to the marketing mix. Brick Marketing will spend time with you to fully develop and integrate a tech SEO strategy that incorporates all other elements of technology marketing including trade show appearances, print advertising, lead generation webinars and whitepapers, content marketing, PPC, and in house email marketing campaigns.

Read More About the Brick Marketing Approach Specific to B2B SEO Here.

Full Service Technology SEO: Brick Marketing takes a customized two phase technology SEO approach.

Tech SEO Phase 1 - On-Site Optimization

The first phase of the tech SEO process is to make on-site SEO recommendations and changes to optimize your website to increase visibility and attract more targeted visitors. We will review the history of your website and all other tech marketing strategies that you are currently using. After conducting extensive technology industry keyword research, we can then make recommendations on which technology keywords and keyword phrases would be most beneficial to include on the site and hand pick the most relevant for each page of your website based on the content. Technology keywords that generate traffic will be naturally incorporated into the existing content and visitor focused meta tags will be written.

Tech SEO Phase 2 – Ongoing White Hat SEO Link Building

The second phase of the tech SEO process is ongoing relevant white hat link building, which helps to increase visitors, improve your technology brand online, and develops search engine trust. The first step is to conduct a link audit of your website and of your main competitors in the technology industry. This will show us what kind of back links that you already have and competitor information will provide insights into linking opportunities that should be taken advantage of. A customized technology SEO link building strategy will be developed. In the technology industry, an important link building component is content marketing. As potential prospects read your material over time, they will view your technology company as a trusted resource and industry expert. At Brick Marketing, we can help you develop, write, and promote content marketing materials that will improve your SEO efforts and overall brand presence online. We will also spend time researching relevant technology websites and find the best directories, social media networks, article sites, blogs, and industry association sites to submit content to.

SEO link building efforts will be monitored on a monthly basis. We will look at your visitor and website conversion growth and optimize the strategy based on results.