Software SEO Client Case Study - SportsSignup

The SEO Challenge for Brick Marketing


SportsSignup offers easy-to-use online solutions for player registration, tournament registration and coach/volunteer background checks, as well as developing fundraising campaigns. Their mission is to take the hassle out of operating sports organizations by automating many of the aspects of sports administration. Their services are all web-based and fully customizable.

SportsSignup came to Brick Marketing initially looking for help with their blogging and social media marketing management. One of the issues was that they were using another website’s (a partner) content in their monthly company e-newsletter and wanted to ramp up their own content marketing efforts so they could send subscribers back to their own sites and promote their own, unique content.

After approximately six months of blog writing and social media marketing management, SportsSignup extended their relationship with the company and Brick Marketing was hired to create and implement a 12-month, white hat link building campaign to help the website’s overall SEO. SportsSignup also hired Brick Marketing to manage their PPC campaigns alongside their SEO.

Brick Marketing SEO Solutions Provided for SportsSignup:

The Brick Marketing SEO Solution

Brick Marketing President Nick Stamoulis, Sr. SEO Specialist Shawna Wright and the Brick Marketing team took the time to understand the SportsSignup brand to create a customized content marketing and social media marketing campaign. Brick Marketing became responsible for writing at least two unique blog post each week for the SportsSignup blog, and promoting the posts on Facebook, Twitter, LinkedIn and Google+ as well as a variety of social bookmarking sites. Brick Marketing also began blog commenting on behalf of SportsSignup in order to cultivate relationships with other industry bloggers and build valuable inbound links back to the company site and blog.

Once Brick Marketing was hired to manage the company’s SEO campaign in its entirety, the team developed a 12 month white hat link building strategy designed to improve the quality of SportsSignup back link profile and improve search engine trust.

Software SEO Client Results Achieved by Brick Marketing

Since working with Brick Marketing, SportsSignup has seen a 20+% increase in organic visitors to its website over time. SportsSignup is now positioned on the first page of Google for many major keywords targeted as well as a variety of brand-new long tail keywords. Many keywords have increased visitors from SEO by at least 100% while some have increased well over 1000%. They have also seen a dramatic increase in leads and conversions. The company blog has helped lead to an increase in e-newsletter subscribers, guest blogging opportunities and reviews on other sites, a profound increase in social media mentions and activity and more. Several blog posts that Brick Marketing wrote have gone viral and pulled over 3,000 visitors into the website.

Since re-launching the SportsSignup PPC program in January 2012, Brick Marketing has significantly improved the program's overall performance. The new, granular account structure has contributed to increased efficiencies, sophisticated device targeting capabilities and a noticeable increase in qualified traffic. Once high quality score was achieved for the new PPC account structure, non-branded CPCs dropped 34% while monthly traffic increased by 76%. This cost savings has allowed SportsSignup to maximize their visibility across multiple search engines.

Below is a client testimonial from the software company SportsSignup:

professional, timely, thorough

After searching extensively for a firm to aid in ramping up our Social Media efforts we choose Brick Marketing and have never looked back – plus, enlisted their services for SEO and SEM. Nick Stamoulis and his Brick Marketing team are professional, timely, thorough and take the time to work through and explain each task step by step. In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. We feel they are not just a consultant, but an integral part of our team.

- Jodi Murphy Director of Marketing, SportsSignup