Software SEO Client Case Study – SportsSignup

The SEO Challenge for Brick Marketing

SportsSignup offers easy-to-use online solutions for player registration, tournament registration and coach/volunteer background checks, as well as developing fundraising campaigns. Their mission is to take the hassle out of operating sports organizations by automating many of the aspects of sports administration. Their services are all web-based and fully customizable.

SportsSignup came to Brick Marketing initially looking for help with their blogging and social media marketing management. One of the issues was that they were using another website’s (a partner) content in their monthly company e-newsletter and wanted to ramp up their own content marketing efforts so they could send subscribers back to their own sites and promote their own, unique content.

After approximately six months of blog writing and social media marketing management, SportsSignup extended their relationship with the company and Brick Marketing was hired to create and implement a 12-month, white hat link building campaign to help the website’s overall SEO. SportsSignup also hired Brick Marketing to manage their PPC campaigns alongside their SEO.

Brick Marketing SEO Solutions Provided for SportsSignup:

The Brick Marketing SEO Solution

Brick Marketing President Nick Stamoulis, Sr. SEO Specialist Shawna Wright and the Brick Marketing team took the time to understand the SportsSignup brand to create a customized content marketing and social media marketing campaign. Brick Marketing became responsible for writing at least two unique blog post each week for the SportsSignup blog, and promoting the posts on Facebook, Twitter, LinkedIn and Google+ as well as a variety of social bookmarking sites. Brick Marketing also began blog commenting on behalf of SportsSignup in order to cultivate relationships with other industry bloggers and build valuable inbound links back to the company site and blog.

Once Brick Marketing was hired to manage the company’s SEO campaign in its entirety, the team developed a 12 month white hat link building strategy designed to improve the quality of SportsSignup back link profile and improve search engine trust.

Software SEO Client Results Achieved by Brick Marketing

Since working with Brick Marketing, SportsSignup has seen a 20+% increase in organic visitorsto its website over time. SportsSignup is now positioned on the first page of Google for many major keywords targeted as well as a variety of brand-new long tail keywords. Many keywords have increased visitors from SEO by at least 100% while some have increased well over 1000%. They have also seen a dramatic increase in leads and conversions. The company blog has helped lead to an increase in e-newsletter subscribers, guest blogging opportunities and reviews on other sites, a profound increase in social media mentions and activity and more. Several blog posts that Brick Marketing wrote have gone viral and pulled over 3,000 visitors into the website.

Since re-launching the SportsSignup PPC program in January 2012, Brick Marketing has significantly improved the program’s overall performance. The new, granular account structure has contributed to increased efficiencies, sophisticated device targeting capabilities and a noticeable increase in qualified traffic. Once high quality score was achieved for the new PPC account structure, non-branded CPCs dropped 34% while monthly traffic increased by 76%. This cost savings has allowed SportsSignup to maximize their visibility across multiple search engines.

Below is a client testimonial from the software company SportsSignup:

professional, timely, thorough

After searching extensively for a firm to aid in ramping up our Social Media efforts we choose Brick Marketing and have never looked back – plus, enlisted their services for SEO and SEM. Nick Stamoulis and his Brick Marketing team are professional, timely, thorough and take the time to work through and explain each task step by step. In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. We feel they are not just a consultant, but an integral part of our team.

– Jodi Murphy Director of Marketing, SportsSignup

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

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