Whether you sell a tangible product or offer software as a service, it’s important to generate quality leads. Businesses that are looking for software solutions turn to the search engines to conduct research. If your website can’t be found, you will be missing out on numerous business opportunities. If you sell direct or via resellers and distributors, Brick Marketing offers software SEO services to software companies that want to increase website visitors and improve conversion rates. We will work with you to integrate all other elements of your marketing including trade show appearances, content distribution, PPC, and email marketing into your software SEO program.

Read More About the Brick Marketing Approach Specific to B2B SEO Here.

Full Service Software SEO: Brick Marketing takes a customized two phase software SEO approach.

Software SEO Phase 1 – On-Site Optimization

After reviewing the history of your website and spending time with you to understand your current marketing mix, we will make website content recommendations that will increase the number of qualified visitors to your website. The first step in the software SEO on-site optimization phase is to conduct keyword research. Using SEO tools, we will research which keywords and keyword phrases are most used in the software industry that you specialize in. We will review these keyword findings with you and together will select the most relevant keywords per every page of content. Once highly targeted software SEO keywords have been selected, we will then naturally incorporate these keywords into the existing content and create custom meta tags for each page.

Software SEO Phase 2 – Ongoing White Hat SEO Link Building

Phase two of the software SEO process is to develop an ongoing white hat link building strategy. It’s important to have a well optimized software industry website, but in order for the site to perform well in the search engines over the long term it needs to have high quality relevant inbound links pointing to it that build naturally over time. In addition to SEO benefits and building search engine trust, link building will also improve your software company’s brand exposure and reach. The first step in the software SEO link building process is to conduct a link audit. Once we analyze your current back links and those of your software industry competitors we will have a better understanding of what direction your software SEO link building strategy should go in. An important software SEO link building component is content marketing. Potential customers want to know what your software can do for them, the benefits of using your software, and how your software is better than that of the competition. Content marketing works to educate potential customers over time. We will help you develop, write, and promote content marketing materials such as blog posts, articles, whitepapers, guides, and E-books as part of an integrated software SEO approach.

Every month, we will review your visitor and conversion growth based on the software SEO campaign and make changes to the program as necessary.