As a small business owner, you may not have the marketing budget to pay for SEO services on a monthly basis. However, that doesn’t mean that you shouldn’t invest in SEO at all. Brick Marketing offers an affordable small business SEO solution for a onetime cost. Brick Marketing small business SEO services provide small business owners with a strong SEO foundation to get you started. The services include upfront SEO work on a per project basis. The SEO for small business service offers the best of both worlds and is a combination of full service SEO solutions and consulting and training.

The team at Brick Marketing will spend time optimizing your website to gain traction in the search engines and will then create a 12 month white hat SEO link building strategy for you to execute on your own. This small business SEO service was developed for business owners that want their site to be properly optimized in a white hat manner and want a professional link building strategy developed on their behalf so that they can be comfortable knowing that they are executing the most effective link building tactics that will benefit their website. In order to get the most out of our small business SEO service, you need to be willing to spend time executing the link building strategy that we develop for you. The on site optimization component of a campaign is important, but you will not get as much out of the program if the link building component is missing.

There is no monthly contract and no monthly fee associated with our small business SEO service because you will be executing the white hat link building strategy that we develop for you on your own. If you would like the link building strategy to be executed for you, please consider our full service SEO solutions that we also offer.

We take a 2 phase approach to small business SEO:

SEO PHASE #1 – Onsite Search Engine Optimization SEO Services:

The first phase of our small business SEO service is making on site search engine optimization recommendations to improve search engine visibility. A website that is properly optimized will get crawled and indexed by the search engine spiders and will appear more prominently in a search result for related keyword search terms. The on site optimization process includes:

• Search Engine Optimization Strategy – The Brick Marketing team will review your website, current marketing efforts, and overall business goals and objectives to develop a customized strategy.
• Website Content Copywriting – If you are looking to add new pages of content to your website or would like to improve the content on existing pages, we can help.
• SEO Keyword Research – Brick Marketing SEO experts will do a thorough review of your website content in addition to analyzing the industry and use a keyword tool to find related keywords and search volume information.
• SEO Keyword Selection – Based on the content on each page, the most relevant and beneficial keywords to target on each page will be hand picked.
• Content SEO Recommendations – Selected keywords will be incorporated naturally throughout the content on each page.
• Meta Tags Copywriting – Customized title tags, meta tag descriptions, H1 tags, and image tags for each page of the website that incorporate the selected targeted keywords for each page will be created.
• Additional On Site SEO Changes – If needed, further high level SEO recommendations will be provided.
• Implementation of SEO Changes – Brick Marketing’s expert website developers can implement approved SEO recommendations for you, or we can work with your developer to ensure that recommendations are implemented properly.

SEO PHASE #2 – Create a Link Building Strategy:

To boost the credibility of an optimized website and establish search engine trust, it is necessary to build relevant inbound links to your website over time. As a part of our small business SEO service we will create a white hat link building strategy for you so that you can feel comfortable knowing that you are spending your link building time wisely as you execute the strategy on your own.

We will begin the process by conducting a link audit of your website and the websites of your top competitors. This information will provide us with information regarding the strengths and weaknesses of your current link portfolio. Analyzing competitor links may provide us with new link building opportunities to explore. Once we’ve done this research, we will compile a white hat SEO link building strategy for you or your in house small business team to execute over a 12 month period.

Once the link building strategy has been created, we will spend up to 2 hours reviewing the strategy with you over the phone (and web using Go To Meeting) and will teach you white hat link building best practices for each recommended tactic. We will also train you on how to measure the success of your SEO campaign over time as you continue to build a portfolio of relevant inbound links.

Disclaimer: This service is designed to give your small business website a good SEO foundation, but in order to achieve long term SEO success you will need to execute the link building strategy that we develop for you on your own.

If you would like us to implement the link building campaign for you, please take a look at the full service SEO solutions that we also offer.