Whether you are a retailer that sells online or a retailer that uses your web presence as a marketing tool to drive customers to your brick and mortar store, it’s important to be found in the search engines for both branded and non-branded search terms. Brick Marketing offers retail SEO services to retail companies that want to improve website traffic in order to generate more sales. We will optimize your website for local search for all of your locations. In addition, we will spend time understanding your current marketing mix and integrate your social media efforts, promotions, direct mail campaigns, email newsletters, and PPC ads into your retail SEO campaign.

Retail SEO: Brick Marketing takes a customized two phase retail SEO approach.

Retail SEO Phase 1 – On-Site Optimization

The first step of the on-site optimization phase of a retail SEO campaign is to review your website and current marketing strategy. If your website includes an e-commerce component, we will determine which pages should be optimized based on sales volume if products and inventory are frequently changing. Next, we will conduct keyword research in order to determine how potential customers are searching for the products that you offer. We will review our keyword suggestions with you and together we will choose the most relevant two to five keywords that generate traffic for every page that is to be optimized. These keywords will then be implemented naturally into existing page content and meta tags.

Retail SEO Phase 2 – Ongoing White Hat SEO Link Building

The second phase of a retail SEO campaign is ongoing white hat link building. We will develop and execute a strategic link building campaign over twelve months in order to establish search engine trust and improve website visibility over time. The first step is to conduct a link audit and analyze the current back links that you have pointing to your site. We will also analyze the back links of your main competitors. This information will give link opportunity insights and help us determine what the direction of your strategy should be. For retail SEO, it’s important to utilize local search optimization tactics and submit to local directories since people often search for local retail businesses on their smartphones. Additional retail SEO link building tactics include article marketing, press release distribution, blog commenting, social networking and business profile creation, video marketing, and relevant directory submission.

We will review the success of your retail SEO campaign on a monthly basis and make ongoing content and link building recommendations.