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In order to generate qualified leads for sales representatives, it’s important for pharmaceutical companies to have a strong presence in the search engines and online in general. Doctors and hospitals want to ensure that your product is best for their patients and will conduct lots of research before distributing your product. A positive brand reputation and presence online is imperative in order to gain trust. Brick Marketing offers pharmaceutical SEO services that will increase the number of qualified visitors to your site and improve website conversions. We will ensure that your customized pharmaceutical SEO campaign is integrated with all of your other marketing efforts including ads in industry publications, direct mail campaigns, and email newsletters.
The first phase of a pharmaceutical SEO campaign begins with industry and competitor analysis and review of the history of your marketing efforts and website success. Once we have a better understanding of what the direction of your pharmaceutical SEO campaign should be, we begin the keyword research process of the on-site optimization phase. It’s extremely important that the content of your website matches the search behavior of doctors and other healthcare professionals that are looking for your products in order for your website to be found by these prospects in the search engines. Using a keyword research tool, we will discover which keywords and keyword phrases will deliver the most targeted traffic to your website and select the most relevant keywords to target on each page. These keywords will then be incorporated naturally into the content and meta tags of each page.
Phase two of a pharmaceutical SEO campaign is ongoing white hat link building. Before building a customized pharmaceutical SEO link building campaign, it’s important to conduct a link audit. By analyzing your current backlinks and those of your main competitors, we will have a better understanding of link opportunities in the industry and where your focus should be. In addition to building backlinks for SEO purposes, links also help improve brand visibility across the web. A pharmaceutical SEO link building strategy should have a strong content marketing component. Doctors, hospital employees, and other medical industry decision makers will spend time reading and researching before deciding on a product to distribute to patients. Brick Marketing will help you develop and promote blog content, articles, whitepapers, guides, and E-books as part of our full service pharmaceutical SEO solutions.
We will monitor your visitor growth and conversions from the pharmaceutical SEO campaign on a monthly basis and implement changes to the strategy as necessary.
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