SEO and Your Business's Sales Cycle

Nick Stamoulis explains in this on site SEO video lesson why you can't start measuring the ROI of your SEO until after you normal sales cycle is complete. If your sales cycle takes 9 months, measuring the success of your SEO after 3 won't give you an accurate picture or what is and isn't working. Don't rush your SEO if you want real results!

How to Optimize Your Content Naturally for SEO

In this SEO video lesson Nick Stamoulis of Brick Marketing explains how your content has to optimized naturally for the reader, not the search engines. Components to be optimized for SEO include titles, summary and descriptions.

Build Microsites with a Marketing Purpose, Not Just SEO

Nick Stamoulis of Brick Marketing explains how keyword-rich microsites actually dilute your brand, not help it. Microsites that are built just to rank for specific keywords spam the search results and unfairly compete with real websites.