Using Google Analytics to Help Your SEO

In this SEO related video, Nick Stamoulis explains how important Google Analytics is for SEO. A site owner can use Google Analytics to track visitor activity on their site including time spent on site, bounce rate, pages visited and even what keywords someone used to find the site. For sites that have been online for a little while, Google Analytics can help shape your keyword research and onsite SEO.

How to Optimize a Page of Content

Nick Stamoulis explains in this SEO video, the key to optimizing a page of content on your website is to naturally incorporate the 2-5 keywords you selected from your keyword research. If you are having a hard time building those keywords into your existing content, it may mean that you have chosen the wrong keywords and need to redo your keyword research. It should not be difficult to add new keywords to your content and you shouldn’t have to rewrite the page in order to make the keywords fit.

SEO and Your Business's Sales Cycle

Nick Stamoulis explains in this on site SEO video lesson why you can't start measuring the ROI of your SEO until after you normal sales cycle is complete. If your sales cycle takes 9 months, measuring the success of your SEO after 3 won't give you an accurate picture or what is and isn't working. Don't rush your SEO if you want real results!

How to Optimize Your Content Naturally for SEO

In this SEO video lesson Nick Stamoulis of Brick Marketing explains how your content has to optimized naturally for the reader, not the search engines. Components to be optimized for SEO include titles, summary and descriptions.

Build Microsites with a Marketing Purpose, Not Just SEO

Nick Stamoulis of Brick Marketing explains how keyword-rich microsites actually dilute your brand, not help it. Microsites that are built just to rank for specific keywords spam the search results and unfairly compete with real websites.