A non-profit organization relies heavily on the donations of outside parties. It’s important for a non-profit organization to have a strong web presence in order to attract potential fundraising candidates and volunteers and generate quality leads that consist of people or organizations that may be interested in helping the cause over time. Brick Marketing offers non-profit SEO services to non-profit organizations that want to achieve more qualified website traffic and visitors, improve website conversion rates, and improve their brand visibility in the search engines and online in general over time. We will work with you to integrate all of your other marketing efforts including email newsletters, direct mail, and advertising efforts into your non-profit SEO campaign.

Non-Profit Services SEO: Brick Marketing takes a customized two phase non-profit SEO approach.

Non-Profit SEO Phase 1 – On-Site Optimization

To achieve a better understanding of your specific non-profit SEO needs, we will spend time reviewing the history of your organization, your website success thus far, and other marketing initiatives that your organization is involved in. In order to get a better understanding of how target audience members are searching, we will conduct industry specific keyword research for every page of your website. We will present you with our keyword findings and together we will hand pick the most relevant two to five keywords that generate traffic per webpage to target. The next step is to make on-site optimization recommendations by implementing these keywords naturally into the content and meta tags for each page.

Non-Profit SEO Phase 2 – Ongoing White Hat SEO Link Building

To support a well-optimized non-profit website, it’s necessary to develop and execute an ongoing white hat link building campaign. Relevant inbound links help a website establish search engine trust and improve its performance in the search engines over time. In addition, links that are developed for SEO purposes also help to improve brand visibility across the web. The first step is to conduct a link audit. By analyzing your current back links and the back links of your competitors we will have a better understanding of what the focus of your link building strategy should be. For non-profit SEO, it’s important to participate in content marketing. A potential donor or volunteer may be looking for more information about your organization. Creating content like blog posts, articles, and press releases provide you with the opportunity to educate your target audience about your organization, its history, and its plans for the future. Brick Marketing will help you develop, write, and promote this content as part of a full service non-profit SEO campaign. In addition we will spend time doing research to find the best directories, article sites, social networks, and related industry websites to submit content to.

As part of our full service non-profit SEO approach we will spend time with you each month reviewing your website and conversion growth.