Manufacturing SEO and SEM Case Client Study - Somerset Industries

The SEO Challenge for Brick Marketing

Since 1946, Somerset Industries has been designing and manufacturing professional grade bakery equipment for the foodservice industry. For well over 60 years, Somerset Industries, Inc., has set the standard for reliability, performance, and innovation in bakery equipment for restaurants, caterers, and a variety of other foodservice applications. Their dough rollers, dough presses, dough sheeters, and specialty bakery equipment are designed and engineered to produce consistently reliable results, clean up quickly and easily, and reduce labor costs in every workplace.

Somerset Industries came to Brick Marketing because, although they were an industry leader and had a strong offline presence, their online brand was practically nonexistent. Other “Somerset Industries” were outranking their corporate site and they had not found the web to be a good source of leads. They asked Brick Marketing to rebuild the company website so it both promoted the Somerset brand and generated leads for the company.

Brick Marketing SEO Solutions Provided for Somerset Industries

The Brick Marketing SEO Solution

Nick Stamoulis and the Brick Marketing team took the time to understand the Somerset Industries brand to create a customized SEO campaign. Before any off-site link building was started, the entire site was redesigned from the top down to create a better navigation, a more user-friendly design and include strong call-to-actions. Brick Marketing conducted several rounds of keyword research to determine the most appropriate manufacturing keywords for Somerset Industries, and then manually optimized the new site to include those keywords in the Meta tags, descriptions and page content. Brick Marketing also created and implemented an on-going link building campaign that included various elements of social media, content marketing and video marketing. Brick Marketing also managed the PPC, Google AdWords and Microsoft Ad Center campaigns for Somerset Industries.

Manufacturing SEO Client Results Achieved by Brick Marketing

Since working with Brick Marketing, Somerset Industries has seen a significant increase in organic visitors to its website from a variety of sources. They have also seen a dramatic increase in the number of web-leads and phone calls coming from online. Somerset Industries is now positioned in the top 5 for all major keywords targeted and has achieved top ranking for all localized keywords. They have seen a dramatic increase in leads and conversions.

Below is a client testimonial from Somerset Industries:

We’ve seen unbelievable success

I didn’t realize how much we were missing from not having an online presence until I started working with the SEO firm Brick Marketing. The Brick Marketing team took the time to guide us through the SEO process and helped bring our company into the online world. We’ve seen unbelievable success with our new site and owe much of our online lead generation to Brick Marketing’s efforts.

- George Athanasiadis Somerset Industries