Local search is becoming increasingly more important in the search engines as more and more people are browsing on their smartphones looking for businesses that are located nearby. If you are a local business, but can’t be found in an online search, you are missing out on lots of opportunities. Brick Marketing offers local SEO services to local businesses that want to generate more sales and leads from the search engines. We will make changes to your website content and develop a link building strategy to improve your local search efforts and improve conversion rates.

Local SEO: Brick Marketing takes a customized two phase local SEO approach.

Local SEO Phase 1 – On-Site Optimization

In order to better understand your local business we will do a thorough review of your website, current marketing strategies, and the competition in your local space before starting any on-site optimization. Next, we will conduct keyword research on a national basis for the type of business that you operate. Once we have selected the most relevant two to five keywords per every page of content, we will localize them using the city, state, city and state, and neighborhood in which you are located. These localized keywords and keyword phrases will then be implemented naturally into your existing webpage content and meta tags.

Local SEO Phase 2 – Ongoing White Hat SEO Link Building

It’s important to operate a local business website that is well optimized, but in order for it to perform well in the search engines over time it’s also necessary to participate in white hat link building activities. In addition, links will help to improve your brand visibility online. The first step is to conduct a link audit and analyze your current inbound links and the current inbound links of your competitors. This information will serve as a guide when making link building decisions. As a local business, the first link building priority is to submit your site to local business directories and profile sites. We will also include link building tactics like article marketing, press release distribution, blog commenting, and social networking and business profile creation, in your twelve month customized local SEO link building strategy.

Each month, we will spend time with you reviewing the success of your local SEO campaign and make additional content and link building recommendations as necessary.