Understanding B2B Keyword Research

In this SEO keyword research video lesson, Nick Stamoulis explains the two types of keywords a B2B website should target. While it's important to incorporate keywords that your target audience is searching for, it's equally as important to target niche industry keywords that are highly specific. Even if a lot of people aren't searching for them, these industry keywords will establish your brand as a leader.

Long Tail Keywords and the Consumer Buying Cycle

In this SEO keyword research video lesson, Nick Stamoulis of Brick Marketing talks about one of the most common mistakes a website owner makes when conducting keyword research is to assume the keyword with the highest search volume are the right keywords for their website.

User Intent Should Affect Your Keyword Research

In this SEO keyword research video lesson, Nick Stamoulis of Brick Marketing talks about how user intent affects the keywords a site targets during on-site optimization. Based on the goals of the page's content, the keywords have to draw in the most appropriate traffic based on where the user is in their buying cycle.