Businesses rely on the technology that they use in order to perform necessary job functions on a daily basis. Since they can’t set up or maintain a network on their own, they hire an IT services provider that is trustworthy and will be able to resolve any issue that may arise quickly. Brick Marketing offers IT services SEO services to IT services companies that want to improve their website lead generation efforts by achieving more qualified website traffic and visitors. We will work with you to integrate all of your other marketing efforts including trade show appearances, industry publication advertisements, PPC, direct mail campaigns, and more into your IT services SEO campaign.

Full Service IT Services SEO: Brick Marketing takes a customized two phase IT services SEO approach.

IT Services SEO Phase 1 – On-Site Optimization

Before making any on-site optimization recommendations, we will spend time reviewing the history and success of your website and your current marketing approach. The next step is to begin the keyword research process in order to get a better understanding of how your target audience is searching for the services that you offer. Once we find appropriate keywords for every page of your website, we will review our findings with you and hand pick the most relevant keywords and keyword phrases that will generate visitors to every page of your website. We will then make on-site recommendations that implement keywords naturally into the content and meta tags page by page.

IT Services SEO Phase 2 – Ongoing White Hat SEO Link Building

The second phase of the IT services SEO process is to develop and execute an ongoing white hat link building campaign. While a well-optimized site is important, but in order for a website to perform well in the search engines over the long term it needs to have high quality inbound links pointing to it. These inbound links will establish search engine trust over time and improve brand visibility across the web. Before developing a link building strategy, it’s necessary to first conduct a link audit to get a better understanding of the kinds of links that you and your main competitors already have. This research will give us insights as to what the direction of your link building strategy should be. An important part of an IT services link building strategy is the content marketing piece. Without content, there is nothing to optimize and there is a smaller chance that target audience members will find your business in the search engines. Potential customers don’t choose an IT services provider in haste. They spend time researching in order to find the IT services provider that is the best fit for their business. Content works to educate the consumer about your business, the process that you take, and the focus that you have on customer service. As part of our full service IT services SEO solutions, we will help you develop, write, and promote content marketing materials.

Each month, we will spend time reviewing your website visitor and conversion growth to ensure success of the IT services SEO campaign.