SERP Ranking is Inconsistent

In this internet marketing video, Nick Stamoulis explains why rank is not a good measurement of SEO success. The increased personalization of the search results means that no two SERPs are the same. What ranks in the top ten for one user might not even appear at all for another depending on their search history, social signals and other factors.

Register Your Website for 10 Years

Nick Stamoulis explains in this internet marketing video why it is important, both from an SEO perspective and business sense, to register your domain for at least 10 years when you launch a website. You want Google to know you are invested in that domain and you don't want to risk accidentally losing it to a squatter.

Targeting the Right Audience with Online PR

In this internet marketing video, Nick Stamoulis explains how different online PR distribution sites let site owners specify which regions and which industries their online press releases target. This helps site owners makes sure their online PR is being distributed to the right audience.

Understanding Your Online Audience

In this internet marketing video, Nick Stamoulis explains why marketers and site owners should never assume they know their target audience in and out, especially online. If you don't take the time to really define and understand your online audience, you'll waste time with your SEO and won't be attracting the right traffic.

Video Marketing Doesn't Have to Go Viral to Be Effective

Nick Stamoulis explains in this SEO video lesson the importance and value of video marketing as part of your SEO campaign. Contrary to popular belief, your video marketing doesn't have to be expensive in order to be effective! Simple, informative videos that educate your target audience are more useful in the long run.

Don't Fall for SEO Cons

Nick Stamoulis warns business and site owners in this internet marketing video about black hat SEO practitioners looking to take advantage of unsuspecting clients. Don't get conned by "SEO guarantees" or cheap services. When it comes to SEO, you get what you paid for!

Goal of SEO: Rankings or Visitors?

In this internet marketing video, Nick Stamoulis of Brick Marketing talks about how the goal of your SEO program shouldn't be ranking number one; it is more important to generate visitors to your website. Rank is no longer the end-all-be-all measurement of SEO success.

Your Site Structure Should Help Convert Traffic

Nick Stamoulis of Brick Marketing explains the importance of site structure and navigation. A critical component of user-experience, your site structure and navigation should reflect the end goals of your site and help convert visitors.

Build Microsites with a Marketing Purpose, Not Just SEO

Nick Stamoulis of Brick Marketing explains how keyword-rich microsites actually dilute your brand, not help it. Microsites that are built just to rank for specific keywords spam the search results and unfairly compete with real websites.

Use Site Analytics to Determine SEO ROI

In this internet marketing video lesson Nick Stamoulis of Brick Marketing talks about examining your site's analytics to measure the success of your SEO, not just looking at where your site ranks. Website traffic, conversion percentage, bounce rate and others factors are a better measurement of SEO ROI.

Things to Consider before You Begin Your SEO Process

Nick Stamoulis teaches in this SEO video lesson, part one of his "Things to Consider before You Begin Your SEO Process" series. Part one provides an introduction into the world of SEO and the importance of determining a website's goal and conversion metric.