The healthcare industry is competitive. Whether you are a healthcare industry business that is looking for new patients or fundraising opportunities, it’s important to have a strong search engine presence. Before receiving any kind of medical care, a potential patient will look for information online in order to find the right healthcare service provider that meets their needs. In the healthcare industry it’s important to generate quality leads over time. Brick Marketing offers healthcare SEO services that will improve website traffic and conversions. In order to maximize SEO efforts, we will integrate your healthcare SEO campaign with all of your other marketing efforts.

Full Service Healthcare SEO: Brick Marketing takes a customized two phase healthcare SEO approach.

Healthcare SEO Phase 1 – On-Site Optimization

Before beginning the healthcare SEO on-site optimization process it’s important for us to have a clear understanding of the industry and competition. In addition, we will review the history and success of your website and how it has been marketed in the past. Using this background information, we will begin the keyword research process. In order for your website to be found by potential patients, donors, or other prospects in the search engines it’s necessary to include important keywords on every page of your website. We will spend time researching these keywords and will review our findings with you. Together, we will hand pick the most relevant keywords per every page of content that will deliver the most targeted traffic to your website. Then, we will naturally incorporate these keywords into the content and meta tags of each page in order to drive qualified traffic and improve conversion rates.

Healthcare SEO Phase 2 – Ongoing White Hat SEO Link Building

Once on-site optimization has been completed, the second phase of a healthcare SEO campaign is ongoing white hat link building. The number of inbound, quality links that a website has pointing to it is a search engine algorithm ranking factor. While it’s important to have a well optimized site, inbound links give a website additional SEO power. In addition, links help improve brand visibility across the web. The first step is to analyze your current inbound links and the inbound links of your main competitors. This will give us a better understanding of where your link building focus should be. A healthcare SEO link building strategy should be diverse. The content marketing component of the strategy is extremely important. Brick Marketing will help you develop and promote content that will improve your position as a thought leader in the healthcare industry. In addition, we will spend time researching healthcare industry directories, association site, and blogs to submit content to.

We will monitor the progress of your healthcare SEO campaign and optimize the strategy based on visitor growth and conversions.