As a hardware provider, it’s important to have a steady number of qualified leads coming in. Consumers weigh their options and conduct research before purchasing hardware to be used for business. Most of this research is done online, which means that it is absolutely necessary for you to be found in the search engines. Whether you sell direct or through resellers and distributors, Brick Marketing offers hardware SEO services that will help to increase qualified website visitors and improve website conversion rates. Since hardware SEO should only be one part of your marketing mix, we will work with you to integrate all other marketing initiatives into your SEO campaign for maximum exposure.

Read More About the Brick Marketing Approach Specific to B2B SEO Here.

Full Service Hardware SEO: Brick Marketing takes a customized two phase hardware SEO approach.

Hardware SEO Phase 1 – On-Site Optimization

Before starting on-site optimization, it’s important to understand the history of your website and how you have marketed your hardware business thus far. After a thorough industry and competitive analysis, we will begin keyword research. Keyword research is a crucial part of the hardware SEO process. In order to achieve better qualified leads, it’s important to include the keywords and keyword phrases that your target audience members are using to search throughout the content of your website. Once keywords have been researched, we will review them together in order to hand pick the most accurate keywords per page that are relevant and achieve search volume. By naturally incorporating these keywords and keyword phrases into the content and meta tags on each page, you will be able to generate more visitors and leads from the search engines.

Hardware SEO Phase 2 – Ongoing White Hat SEO Link Building

After completing on-site optimization, the next step of the hardware SEO process is to develop a customized ongoing white hat link building strategy. A well optimized website is important, but inbound links help a website establish search engine trust and improves a website’s performance in the search engines over time. Inbound links that are placed strategically throughout the web will also improve your brand’s exposure online. Before building any links, it’s important to conduct a link audit of your site and of the sites of your primary hardware SEO competitors. This link audit will provide us with key insights that will help us develop a strategic hardware SEO link building campaign. Perhaps the most important aspect of a hardware SEO campaign link building strategy is content marketing, the goal of which is to educate potential customers over time. Businesses want to make sure that they are making the right hardware purchase that will fit their needs. Content marketing materials such as blog posts, articles, whitepapers, guides, and E-books should be distributed to build links and establish trust amongst target audience members. We will help you develop, write, and promote these content marketing materials.

Using analytics tools, we will review the success of the hardware SEO link building efforts on a monthly basis.