If you are a doctor that is looking to build your medical practice and increase the number of patients that you serve, it’s necessary to have a positive search engine presence. Potential patients want to know that they will feel comfortable with the doctor that they choose to visit and are less likely to trust you if they can’t find any information about you or your practice in the search engines. Whether you are a local doctor that owns a small family practice, or a specialist that markets to a national audience, Brick Marketing offers doctor SEO services to improve your search engine and web visibility.

Doctor SEO: Brick Marketing takes a customized two phase doctor SEO approach.

Doctor SEO Phase 1 – On-Site Optimization

Before making doctor SEO on-site optimization recommendations, we will review your website and current marketing strategy, and do a competitive analysis. The first step in the on-site optimization phase is to conduct keyword research. Using a keyword research tool, we will discover how a national audience searches for the medical services that you offer. If you are marketing to a local audience, we will then localize those keywords using the city, state, city and state, and neighborhood in which you are located. If you are marketing to a national audience, we will leave the keywords as is. Once you have approved the keywords for every page of your site, we will implement them naturally into the content and meta tags.

Doctor SEO Phase 2 – Ongoing White Hat SEO Link Building

Relevant inbound links to your website help to establish search engine trust and improve online visibility. During the second phase of a doctor SEO campaign, we will develop and execute a white hat link building strategy to improve your website’s performance in the search engines over time. The first step is to conduct a link audit. By analyzing your current inbound links and the inbound links of your competitors we will be able to find new linking opportunities that will guide the strategy. If you operate a local medical practice, the first link building priority will be to submit your site to all of the local business directory and profile sites. As a full service doctor SEO client, we will provide you with best practice tips that will help you generate positive reviews on these local sites. For doctor SEO, it’s important to have a strong content marketing strategy as the core of your link building campaign. Content such as articles, blog posts, guides, and presentations will establish your practice as a trusted industry leader over time. We will find the best places to submit and promote this content including industry sites, social networks, and social bookmarking sites. In addition, we will research high quality doctor and medical directories to submit your website to.

We will spend time reviewing the success of your doctor SEO campaign on a monthly basis and optimize the content and link building strategy as necessary.