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As a local dentist, it’s important for you to have a strong local search engine presence in order to gain new patients and build your dental practice. Since you likely have many local competitors, search engine visibility can provide your business with the marketing boost that it needs to succeed. Brick Marketing offers dental SEO services to dentists that want to generate more patients through the search engines. We will integrate all of your other marketing efforts including promotions, advertising, direct mail campaigns, and email marketing campaigns into your dental SEO campaign. As a full service dental SEO client, we will provide you with best practice tips that will help you generate positive reviews on local sites.
The first step of a dental SEO campaign is to make on-site optimization recommendations. First, we will review the success of your website and your other marketing initiatives and conduct competitive research. Next, we will use keyword research tools to determine how a national audience is searching for the dental services that you provide. Once we have chosen the most relevant two to five keywords for every page of website content, we will localize the keywords using the city, state, city and state, and neighborhood in which you are located. We will then naturally implement these localized keywords and keyword phrases into your existing content and meta tags for each page.
In order for a well optimized local dental website to perform well in the search engines over time, it needs to have relevant inbound links pointing to it. We will develop and execute a twelve month dental SEO white hat link building strategy in order to improve your website’s search engine trust and brand visibility online. First, we will conduct a link audit and analyze your current inbound links as well as the current inbound links of your competitors. This research can give us insights as to what the direction of your link building strategy should be. The first link building priority for a dental SEO campaign is to submit your site to local business directories and profile sites. We will also spend time researching high quality dental and doctor directories to submit your site to. Other typical dental SEO link building tactics to be carried out include press release distribution, article marketing, blog commenting, and social networking and bookmarking profile creation.
On a monthly basis we will review the success of your dental SEO campaign and make additional content and link building recommendations as necessary.
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