Website analytics are tools that help a website owner measure the effectiveness of their website. Website analytics provide a wealth of useful information that give insights regarding website performance and help a website owner make improvements.

If you own or operate a website, it’s important to know how that website is performing. If you don’t incorporate website analytics onto your site there is no way to know what kind of traffic you are achieving or how that traffic is reaching your site. This information is crucial when starting or revisiting an SEO campaign or any other online marketing campaign.

Website analytics provide website owners with important data for the following:

• Traffic Sources
• Website Visitors
• Unique Website Visitors
• Page Views
• Visit Duration
• Conversions
• Landing Pages
• Bounce Rate
• Entrance Keywords
• Referring Sites
• And more

This information can help shape a website and SEO and online marketing strategy in order to achieve optimum performance. Monitoring traffic changes when implementing a new campaign can measure the effectiveness of that campaign. Entrance keywords help a website owner understand search behavior and what keywords should or should not be targeted throughout an SEO campaign. Visit duration, landing page success, and conversion information can guide a website content strategy. Analytics help website owners gauge trends in order to shape the next campaign.

There are many website analytics tools, however Google Analytics is an industry standard that is free to use. Google is the most popular search engine and therefore the data that they provide you with can be invaluable to your online marketing strategy. Google Analytics provides you with a view of how visitors actually interact with your site. That information can help you make informed decisions and improvements to improve the site and increase return on investment.

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