An online directory definition is: A website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.
When our clients ask us to define directory submission, we find it helpful to say that it benefits your website in two ways:
1. Major search engines such as Google use directories to find search results. When a web user searches for something, the search engine crawlers scan the thousands of pages in online directories to provide the results. Because the site has already been indexed and categorized in the directory, it is deemed more relevant and thus achieves a higher ranking.
2. Directory submission creates relevant inbound links. When a site is listed in an online directory, it creates quality inbound links to your site and that also enhances your site’s visibility and ranking.
Directory submission is a very cost-effective way to get links and helps to establish a foundation for Internet marketing. Especially beneficial in helping new websites get noticed, it helps your site build traction in an increasingly crowded and competitive marketplace.
Basically, directory submission saves you time and money in the early stages of an Internet marketing campaign when both may be in short supply. We manually submit your website to 250 different directories making sure that your site is placed in the proper directory categories which greatly increases your visibility. This Internet marketing approach is not for everyone but if you have a new website and want to increase your online visibility, directory submission is an inexpensive and effective way to accelerate the performance of your site.