Bing has made progress since launching in 2009 and many people like the features that Bing has that Google doesn’t such as a visually appealing homepage and an integration with Facebook that produces helpful social search results. As a result Bing launched the official Bing Webmaster Toolsto help website owners improve its search engine positioning.
In addition to monitoring your website with Google you can also monitor how Bing sees, crawls, and ranks your website content. Depending on the industry, Bing may actually deliver a significant percentage of traffic to your site. It’s always good to see how your site is viewed from as many different sources as possible which is why Bing Webmaster Tools comes in handy.
In order to get traffic to your site from Bing, your site will need to be listed prominently within the Bing search results. Bing Webmaster Tools will help webmasters with this step. Bing Webmaster Tools reports will also help webmasters understand what lead people to their website and help them to understand what to focus on to increase traffic. Because some websites need some fixing up before they can rank prominently in Bing, Bing Webmaster Tools will scan and recommend work items so that you know what items to adjust on your website. Bing Webmaster Tools will also help webmasters know exactly what people are searching for so that you know where to expand your website efforts next.
Bing Webmaster Tools is free to use with a Microsoft account and you just need to hook your site up to the account to start tracking data. Through Bing Webmaster Tools you can submit your site to Bing to ensure that it is getting properly crawled and indexed by the Bing search engine spiders. You should also submit your sitemap to Bing Webmaster Tools to tell Bing about URLs on your site that would otherwise be hard to discover by the Bing web crawler. Formats that can be used to submit sitemaps to Bing include XML sitemap, RSS 2.0, Atom 0.3 & 1.0, and Text (a plain text file containing one URL per line). Within Bing Webmaster Tools you can also control the speed at which the Bingbot makes requests for pages and resources on your website, manage deep links, block URLs from Bing, disavow links, and verify site ownership.