The Bing Webmaster Guidelines are intended for website owners to get their content found and indexed within Bing. The Bing Webmaster Guidelines are fairly straightforward.
Bing outlines that what it wants is clear, deep, and easy to find content on your website. Content that is thin or shows mostly ads will not rank well. Content should be easy to navigate to and relevant to the purpose of your website. Links are what help Bing find a site and Bing wants to see links to a site grow naturally over time. Social media plays a role in how Bing perceives a website and how it should be ranked. Social influence has an impact on how you rank in the long run. Bing can find website content via links to it or by submitting a sitemap to Bing Webmaster Tools.
The Bing Webmaster Guidelines also contain a section regarding SEO and how it should be approached. It outlines what tags should be used, link recommendations, social recommendations, site structure recommendations, and on page content recommendations. The official Bing Webmaster Guidelines warns website owners how to avoid black hat SEO tactics like cloaking, link schemes, social media schemes, meta refresh redirects, and publishing duplicate content.