The number of people that go online to look for dates or to find dating advice is increasing every day. Many people find it much easier to look for a date online as opposed to trying to find a mate at a bar or at a singles mixer. This means that the online dating industry is booming and there is a lot of competition in the market. If you are a professional matchmaker or operate a dating service website, it’s essential to have a well optimized website in order to attract potential clients that are looking for love. Brick Marketing offers dating site SEO services to increase qualified leads from the search engines and improve website conversion rates.

Dating Site SEO: Brick Marketing takes a customized two phase dating site SEO approach.

Dating Site SEO Phase 1 – On-Site Optimization

Before making dating site SEO on-site optimization recommendations, we will review your website history and current marketing strategies. We will also spend time analyzing your primary online competition. After a thorough background evaluation, we will begin the keyword research process. Depending on the nature of your dating site, your site will either need to be optimized for national or local search. We will conduct keyword research on a national level first, and then localize the keywords as necessary. Using a keyword research tool, we will spend time finding the most relevant keywords or keyword phrases that have search volume for every page of your dating site. We will then review our findings with you and together, select the best keywords or keyword phrases for each page. In such a competitive industry, it’s important to avoid keywords that are too broad and instead target long tail keywords that will attract a particular niche within the online dating industry. We will then implement these keywords naturally throughout the existing content and meta tags for every page of your dating site.

Dating Site SEO Phase 2 – Ongoing White Hat SEO Link Building

In order for your dating site to succeed in the search engines for the long term, it’s necessary to develop and execute a white hat link building strategy. Inbound links to a website establish search engine trust and improve brand visibility online. The first step we will take is to conduct a link audit of your website and the websites of your primary competitors in the dating site market. This link analysis will provide us with information that will serve as a guide as we develop your customized dating site SEO link building strategy. Since the dating site market is so competitive, it’s important to create content as part of a link building strategy that will set your services apart from the rest. We will help you develop, write, and publish content including blog posts, articles, and press releases that establish your business as a premier dating site that has made numerous successful matches. We will spend time researching other valuable link sources including industry related sites and directories in order to build an advantageous dating site SEO link portfolio.

On a monthly basis we will review your visitor and website conversion growth and make additional content and link building recommendations as needed.