High school students have many things to consider when it comes to their college and university search and each has their own reason for wanting to attend. Prospective students and their parents search for colleges and universities based on factors like majors offered, classroom size, location, extra-curricular activities, and more. As a college or university institution, it’s important for your school to be found in the search engines for broad and specific keywords that prospective students and their parents are using to search. Brick Marketing offers college and university SEO services to drive more visitors to your website. We will work with your institutional advancement department and recruitment team to develop a strategic college and university SEO approach that is integrated with all of your other marketing initiatives.

College and University SEO: Brick Marketing takes a customized two phase college and university SEO approach.

College and University SEO Phase 1 – On-Site Optimization

Before making on-site optimization recommendations, we will first review your website and current marketing strategies, and analyze the competition in your market in order to develop the most beneficial college and university SEO campaign. While it is important to achieve search traffic for branded terms, in order to gain long term success in the search engines it’s necessary to optimize your website for non-branded keywords and keyword phrases that prospective students and their parents use to search. It is also important to research the best keywords that will improve college and university giving and donation rates. This will improve your visibility amongst an audience that may not have heard of your institution yet. Using a keyword research tool we will find and select the most relevant two to five keywords that have significant search volume for every page of your website. These keywords and keyword phrases will then be implemented naturally into the existing content and meta tags for every page to improve search engine visibility.

College and University SEO Phase 2 – Ongoing White Hat SEO Link Building

To support a well-optimized website, it’s necessary to develop and execute a customized, ongoing white hat link building strategy as part of a college and university SEO campaign. Inbound links establish search engine trust over time and improve website visibility across the web. In order to achieve a better understanding of the strengths and weaknesses of your current inbound links and find new link building opportunities, we will conduct a link audit of your site and of your main competitors. We will spend time researching the best places to build links and execute a twelve month strategy that will include link building tactics such as social networking profile creation, relevant directory submission, press release distribution, blogging and blog commenting, video marketing profile creation, and article marketing. We will help you develop, write, and promote the content that will fuel the college and university SEO link building strategy.

On a monthly basis, we will review the success of your college and university SEO campaign and make ongoing content and link building recommendations.