Website Rank and Other SEO Goals to Worry Less About

Written by Nick Stamoulis

A problem I see with many site owners that manage their own SEO campaigns, especially if they don’t have a strong SEO background, is they often get fixated on the wrong SEO goals. SEO means building links so that’s all they care about—just get a link and move onto the next one. Websites that rank #1 get the most visitors so do whatever it takes to get to the top of page 1. But when you start to lose sight of the bigger picture and pigeonhole your vision on one particular SEO goal your whole program is bound to suffer.

1. Website Rank
Does ranking on the first page of Google help your business reach a wider audience? Yes, and there are plenty of reports out there outlining what percentage of clicks each position in the SERPs is bound to get. But website rank, although important, should not be your primary goal of SEO. In my mind, ranking well is a side effect of a great inbound marketing campaign that pulls the best of SEO, social media marketing and content marketing into one. When you do everything right your website will slowly move up the SERPs. Trying to force your website rank to improve as quickly as possible usually means you’re resorting to black hat tactics and that almost always comes back to haunt you. And please remember that website rank is becoming increasingly personalized. What you see in the SERPs might look completely different than customer A which looks completely different for customer Q, even if you do search for the same things.

2. Driving more visitors from priority keywords only.
I’ve worked with several clients over the years that had a short list of keywords they wanted to focus their SEO campaign on. While knowing what you want to target is important, sites that limit themselves to a short list of priority keywords limit their long term success and often lose site of the forest for the trees. Think of it like this—let’s say your website gets 5,000 unique visitors each month. When you take out the 1,200 that come from branded searches (which can be influenced by SEO!) that leaves you with 3,600 hundred visitors that came from non-branded keywords. Let’s say 1,500 of them came from your priority keywords. That means that another 2,100 came from long tails and other variations of your priority keywords! Just because your priority keywords aren’t driving the lion’s share of visitors to your site that doesn’t mean your SEO isn’t working! Much like website rank, it’s easy to get so fixated on one component of your SEO that you start to silo your results and lose sight of the big picture.

3. Building links for links sake.
After the Google Penguin update put the smack down on sites with unnatural link profiles, site owners everywhere need to be extra careful that they aren’t building links for links sake. Yes, links are still very much the bread and butter of SEO but getting more links isn’t nearly as important as getting better links. Link building is an ongoing process, so there is no need to take any link that comes your way. You’re allowed to be discerning with your link building! At the end of the day, you have to answer for your link building actions so be sure it’s something your website can stand on and won’t land you in hot water with the search engines.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: