Website Content Mistakes that Affect Conversion

Writing by Brick Marketing in Content Marketing

A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it’s the content on the site that will get them to convert, or not. No matter what industry you are in, there are plenty of competitors vying for the same attention that you want to achieve. If you don’t provide website visitors with a good experience from the start, they will be on to the next site. When developing website content, don’t make these common mistakes:

Keyword Stuffing
Keywords are important for SEO purposes. The keywords that are used throughout the page tell the search engine spiders what that page is about and helps that page get ranked for a specific search query. Keywords are necessary, but you don’t want to go overboard. Not only does keyword stuffing raise a red flag with the search engines, it also results in a poor user experience. Implement keywords naturally where they fit. Don’t force them.

Too Much or Too Little Content
Sure, the search engines like content. But they like GOOD content. Don’t try and force a bunch of content onto your site unless it actually serves a true purpose and is in line with what you have to offer. Too much content that is unfocused confuses the search engines and website visitors. On the other hand, too little content can hurt too. Flimsy content will never rank well, especially because it’s very difficult to optimize. It’s important to find that “sweet spot” right in the middle and deliver the right amount of content. Of course, this right amount varies depending on your niche.

Lack of Call to Actions
You don’t want to litter your website with call to actions and seem pushy. But you do need to incorporate them. Include lead forms, phone numbers, etc. on every page of the website. Make it easy for the website visitor to know what to do next.