Are You Overlooking Valuable Linking Opportunities?

Written by Nick Stamoulis

Building quality, white hat links is tough work. While it’s important to be efficient with your link building, taking shortcuts will usually land you in hot water. However, just because building inbound links can be challenging and time-consuming, that doesn’t mean it has to be all that painful for site owners! Chances are there are a few “easy win” link building opportunities staring you in the face.

Here are 4 linking opportunities you may be missing out on:

1. Linking within company blog posts.
If you’re taking the time to write great content, share it with your social connections, incorporate it into a company e-newsletter and so forth; make sure you are getting a link in there from time to time! This is especially important if your blog is on a separate domain and not completely integrated into the rest of your company site. Blogs are a great way to educate your target audience, introduce your brand to new potential customers and drive pre-qualified traffic back to your site. And since it’s your blog dropping a link in now and then is definitely okay!

I’d suggest that you put one deep link (using a variety of anchor text) to a related internal page on your site every 2-3 posts. I try not to do more than 1 link to the actual site in each post, as it can get a little spammy feeling. Of course if you are citing references or quoting other authors you need to link back, giving them credit.  Building quality links is hard work, so don’t overlook this link building opportunity that you can actually control!

2. Guest blogging opportunities on industry association websites.
Are you apart of any industry associations? Hopefully you get a link as part of their member’s directory, but also check and see if any of these associations accept guest posts or white paper submissions. These outlets are usually for members only, so take advantage of that fact! Guest blogging is a great way to build links from a trusted source, build your reputation and reach an even broader audience. Just about every industry, not matter how obscure, probably has one or two associations for professionals to join. Don’t believe me? Do a Google search for “produce growers association”—there’s 3,600,000 results! That’s a lot of link building opportunities for a relatively niche industry.

3. 1 link per 100 words in online press releases.
In my experience, online press releases are often some of the most underutilized link building opportunities. An online press release is a great place to put direct links back to various pages of your site! Imagine that press release gets picked up by a dozen news sources—even if you only have 1 link in the whole press release you’ve just built a dozen new ones from trusted sources. If you had three links you’ve got a new 36!

Keep in mind that you don’t want to go overboard with your linking. A good rule of thumb is 1 link per 100 words to keep your press release from looking too spammy. But vary it up! If you send out a lot of press releases link to your homepage, individual services pages, or even social profile pages to help build your social network.

4. Dead pages on your website.
Dig into your Google Webmaster Tools account and see if there are any 404 errors. This means search spiders are trying to crawl a page that no longer exists. Larger sites and e-commerce sites with a lot of evolving products seem to suffer from these 404 errors rather frequently. Fixing them is such a great link building opportunity though! With a 301 redirect in place, the search spiders can properly crawl your site, which keeps your internal link structure working, as well as keeps any inbound links that sent visitors to those pages intact! Let’s say one of those 404 pages (a discontinued product) had 10 inbound links pointing to it from various sources. Until a 301 redirect is in place your site doesn’t see any SEO value from those 10 links. Fixing the 404 error makes those links count once again!

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: