Understand SEO Before You Outsource It

Written by Nick Stamoulis

While I applaud site owners that want to get their SEO off on the right foot and outsource it to an SEO provider right away, I firmly believe it’s imperative that all site owners learn the basics of SEO for themselves BEFORE outsourcing your SEO. You don’t have to become an expert, but you need to at least understand a rough outline of what SEO is and what it entails before you go looking for an SEO provider to manage it for you.

Here are 3 reasons it’s important to at least understand SEO before you start trying to outsource it:

1. Make sure you aren’t getting taken for a ride.
If you are looking to outsource your SEO to a bigger SEO firm, please keep in mind that the first person you talk with might not actually be an SEO expert; they might be a member of the sales team. And while I have nothing against sales guys, it’s their job to bring in new business and they are going to do/say everything they can to close a deal. You want to outsource your SEO to a provider that is right for your business, not just the one with the best sales pitch. Knowing a little bit about SEO will help you know what you really need from a provider and not fall hook, line and sinker for a great sales pitch.

There are also a lot of fly-by-night SEO consultants/providers that are looking to take advantage of unsuspecting site owners. No matter how big or small your SEO budget is, you don’t want to waste it on someone that’s going to cut and run as soon as they get your money. Understanding SEO will help make sure you outsource it to a reputable provider because you’ll know what to look for.

2. Be able to effectively determine if your SEO provider is actually doing the work.
I’ve worked with many site owners that have been burned after outsourcing their SEO because they didn’t know how to measure the long-term impact of their SEO campaign. What kind of data should they have been looking for in their Analytics account? What should a monthly link building report look like? How do you track which keywords are converting and which ones aren’t? If you don’t understand how to measure your SEO (at least a little) then it’s hard to know if what your SEO provider is doing is having any effect. While I wish I could say that you should trust the company you outsource your SEO 100%, there’s a reason why the SEO industry has a less-than-stellar reputation. You don’t want to become another website owner that was burned! Knowing the kind of effect SEO should have on your will help you determine if your SEO provider is living up to their end of your contract.

3. Know the line between white hat and black hat SEO.
Many site owners cry foul after a Google penalty, claiming they didn’t know what their SEO provider was doing. In my opinion, one of the biggest (and probably most common) mistakes site owners make after outsourcing their SEO is they wash their hands of it. However, at the end of the day Google doesn’t care who built those 1000 site wide directory links to your site, it’s still your site and you are responsible for it. Just because you outsourced your SEO that doesn’t mean you don’t ever have to think about it again. Understanding SEO can help you recognize any red flags or bad behaviors that might land your website in hot water.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: