Writing by Brick Marketing in Internet Marketing
A good SEO campaign can help generate traffic to your website over time, however that’s pretty much as far as it can get you. Once the visitors come to the site, the SEO campaign has done its job. It’s the quality of the website and the information that it provides that will determine whether or not a website visitor turns into anything more. Website visitors are going to look for signs on your website that you are a business that can be trusted.
Here are 7 features of a trustworthy website:
A good design/layout
We hate to admit it, but looks matter. If your website design is outdated or the navigation is confusing, it looks like you didn’t put much time or effort into your website. You may have the best products or services, but if you aren’t conveying that via the look of your website it will result in fewer conversions.
Lots of good content
People visit business websites to find more information. So, your website better live up to its expectations. If you provide little content beyond the basics it may not be enough to give your business an advantage over the competition. A great way to add lots of content to your website is to add a blog and contribute posts on a regular basis. This helps visitors get to know more about your business and the people that work there. Always proof work before hitting “publish”. Spelling and grammar errors are a turn off.
Testimonials and case studies
People want to know that other people have had a good experience with your business. For B2B, include case studies that display how your product or service helped a business. Testimonials should include full names as well as the business that they work for. A testimonial from “Joe – PR Industry” means nothing since it could very well be made up. If you have some great testimonials, don’t hide them away. Sprinkle them throughout your website on different interior pages improving the chances that they will be found.
Press and awards
If your PR team is good at what they do, it’s likely that you’ve been featured in the media. Include an “in the news” section that includes links to any articles, news websites, etc. in which you are mentioned. If you’ve won any prestigious awards, don’t be ashamed to let everyone know.
Accurate copyright date
Many business websites only include the current year in the copyright. Instead, have the copyright include the year that the business was established. For example, “1999-2012”. If you’ve been around and successful for 13 years you must be doing something right.
Accreditation and security
Include the logos of the Better Business Bureau and the Norton secured seal. Conveying that your site is secure is especially important for an e-commerce site. Display the security logo throughout the check out process.
Contact information should be easily accessible in case visitors have further questions. Don’t make this information difficult to find. Include a business address, phone number, and email address on every page of the website.
Great On Site SEO!
After the usability of a website is in good shape great on site SEO that helps bring the right visitors to pages of a website based on the good quality content.