Writing by Brick Marketing in Internet Marketing
When you first get started with an online marketing campaign it can take some time to see an improvement in website traffic. But after some time has been spent on optimizing a website, building links, creating blog posts, and being active in social media there should be a slow uptick in traffic. The goal is to keep that uptick moving. After awhile it’s common that traffic to a site plateaus. That’s when it’s time to step out of your current online marketing routine (write a blog post, share it in social media, respond to comments, etc., repeat) and try some different ways to generate more traffic to your site.
Here are 5 suggestions:
Seek out guest posting opportunities
It’s understandable that keeping your own blog active is a lot of work as it is. However, guest posting on another industry related blog is a great way to get your business/brand out there. No matter how hard you try by optimizing blog posts and sharing them in social media, there is still a large segment of people out there that aren’t seeing your blog posts. If you can write a good blog post on another blog that already has an established audience, it can generate traffic to your site. It also helps for link building purposes and will add another relevant industry link to your link building portfolio.
Create other forms of content
Try something new and maybe even step out of your comfort zone. Blog posts are great, but there are so many other content formats to try. Helpful webinars, eBooks, infographics, videos, white papers, etc. can all get people to click over to your website to convert.
Despite what some may say, email marketing is still an effective online marketing tactic. Most people check their email on a daily basis and some check into their email hundreds of times a day. If you aren’t doing email marketing, it’s worth looking into. If you are, how is your open rate? It may be time to tweak your newsletter to improve it. Spend some time testing different formats and different kinds of titles.
Online advertising can be hit or miss depending on the outlet but it may be worth trying if your traffic has really flatlined. PPC is often a good bet. While it doesn’t help your SEO efforts or improve your organic rank, it helps in an indirect way. Seeing an ad and an organic listing qualifies that a website is relevant to the search. Even if the ad isn’t clicked on, it helps to build a brand.
Unless nothing has changed about your website or industry (which is doubtful) it’s recommended to review your keywords at least on a yearly basis. If your keywords are “stale” it could mean that you are missing out on traffic opportunities. Take a look at analytics and see which keywords are getting traffic and conversions and which ones aren’t. It may be necessary to revise website content to incorporate new keywords.