The White Hat Approach to Targeting Multiple Cities
As a local business, you are targeting potential customers in a specific area – but that might include cities and towns outside of the city in which you are physically located. So, how does this work from an SEO perspective? Even if you are located in City A, you might be very close to city B, so when someone searches for the service that you offer in city B you still want your website content to appear.
It’s important to approach this carefully, in order to stay on the good side of the search engines. The search engines don’t want to rank websites that are being deceptive in any way. Even if you are very close to City B, you can’t technically call yourself a “City B
Google frowns on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the one they selected, and that provide content solely for the benefit of search engines.
An example includes:
Multiple pages on your site with similar content designed to rank for specific queries like city or state names.
Here are 3 ways to remain white hat and include surrounding cities in your website content:
Target the “area”
Even if you can’t say that you are a City B service provider, you can say that you are a City B area service provider. This works well if you are located just outside of a large city. You can’t say that you are in the city, but you certainly are in the area and provide services to those that live in the city.
Client testimonials are great to have for a number of reasons. It helps to instill trust in your business when clients are willing to provide a great testimonial for you. These testimonials pages are a great place to include the name of a surrounding city that you have done work in. The title of the page could be “
It’s often beneficial to include case study pages or examples of projects that you have worked on in the past. For example, say you offer home construction and remodeling services. A gallery of your work is beneficial, because people want to see what you can do. Along with these pictures, include a paragraph or two explaining the scope of the project and the approach that you took. You can include the location of where that specific project took place and the title could be “Home Remodeling Project in City B”.
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