The Argument Against Specialized SEO Services
Writing by Brick Marketing in SEO
Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO within a certain industry. Is specialized SEO better? The simple answer is no. Here’s why:
“One Size Fits All” Approach
When working with an SEO company that offers specialized services, it’s likely that your SEO campaign will look very similar or exactly like someone else’s. Even if you are in the same industry as someone else, no two companies are exactly alike. It’s important to make sure that your campaign is customized to suit your individual needs.
Conflict of Interest
If your agency is working with many other clients that offer the same thing that you do, there is no loyalty. If you offer a product or service nationally it’s likely that a specialized SEO service provider is also working for your competitors. If all of the strategies are the same, nobody can really come out on top.
Stifled Creativity
When they’re always working with the same types of clients, it’s easy to just do the same thing over and over without spending time to think outside of the box and develop new strategies. The approach becomes stale.
Laziness
Specialized companies can get lazy and assume that what is or isn’t working for Client A will be the same for Client B. They don’t do all of the necessary research because “it’s already been done” and incorporate the same keywords, meta tags, and link building tactics into campaigns for numerous clients.
Limited Options
There are likely only a handful of SEO companies that specialize in your industry. If you choose to go with one of them, you are missing out on working with some very talented people. A good SEO expert can work with a variety of clients across all industries and get results because they take the time to understand the client, their target audience, and their marketing objectives.
