Some SEO is Better Than No SEO

Written by Nick Stamoulis

Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? In today’s business environment if a trusted friend, family member, or colleague didn’t refer a customer or client to you, there’s a good chance that you were found via the search engines. Forget about the Yellow Pages, the search engines are the primary destination for business information today.

Of course, SEO requires an investment. While the larger and mid-sized corporations might have the budget for it, smaller businesses often only see dollar signs when they are told that they should be investing in SEO. It’s one more expense that they have to squeeze into an already tight marketing budget. This is why many smaller businesses tend to simply shy away from SEO and continue to rely on advertising, promotions, and word of mouth that have gotten them where they are now. However, “where you are now” is the status quo. An optimized online presence can take your business a step further. Just because a smaller business might not be able to afford an in house SEO team or even an outsourced SEO firm, that doesn’t mean that they can’t do any SEO at all. There are ways to incorporate a search engine optimization campaign into your marketing strategy with only a small marketing budget.

While it does take some time (which involves a cost) there are plenty of free SEO resources out there for a marketing team or even the business owner to take advantage of. By learning the basics you can get started on implementing some SEO on your own. The first place to start is the Google Search Engine Optimization Starter Guide. Google is the most used search engine so it’s important to follow their guidelines and best practices. There are plenty of other SEO blogs out there that include valuable information for beginners that are just trying to understand the basics.

If you want to take it one step further to enhance your SEO knowledge there are plenty of SEO workshops to attend that are geared towards beginners that are looking to do some SEO work of their own. An SEO workshop won’t be free, but are mostly affordable, and the information that you will receive is invaluable. The workshop leader may even make some suggestions that are specific to your website. The knowledge that you will have after attending an SEO workshop will allow you to understand SEO and implement on site changes and conduct link building on your own.

If you have a little extra money to spare but can’t afford full service SEO, another option is to hire a consultant to develop an SEO strategy for you. Of course, the strategy will only have value if you make sure to execute it properly. Even skipping out on a few things here or there can affect the results.

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“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

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“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

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“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

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