More Social Media Missteps
Social media is a great tool for both business and personal use. Social media tools like MySpace (remember them?), Facebook, Twitter, LinkedIn, and YouTube were all built because people like to connect and share with each other. They like to feel included in something and know that they have a voice and a place for their opinions and beliefs to be heard. For the most part, lots of good has come out of social media. Business deals have been made, spouses have been met, and old friends have been able to reconnect. However, there’s a dark side to social media as well. Nothing can really be kept secret in the always connected world of social media. Once something has been published you can’t really ever “take it back”. You can try to alleviate the issue as much as possible, but when it comes to social media, as they say, “what’s done is done”.
Here are three recent “social media gone wrong” stories:
Another case of simply not being careful. An employee for the agency that handled Chrysler’s social media got Chrysler’s Twitter account confused with his own personal account and tweeted:
“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive.”
Obviously, not the best thing for Chrysler to be tweeting as it runs its “Imported from Detroit” campaign. The employee was fired from the agency and Chrysler has severed ties with the agency. However, people took notice and the damage was done.
Social media sensitivity needs to be understood by anyone that is at all involved with a brand. The line between the personal and the professional is often blurred when it comes to social media. Even if it’s from a personal account, the CEO of a company can’t be posting anything obscene. This is also true for managers of a company, assistants, and…spokespeople. Aflac ran into this issue recently when comedian Gilbert Gottfried, the voice of their cherished duck, posted inappropriate jokes about the disaster in Japan on his Twitter page. Aflac, which has a presence in Japan, immediately fired Gottfried and is now looking for a new voice.
Social media can hurt the reputation of individuals just as much, if not more so, than it can hurt the reputation of a brand or company. Former UCLA student Alexandra Wallace was in the library and decided that there were “too many Asians” in the library for her to study effectively. So, she did what any rational person would do and went on a rant about all of the Asians in the library and at the school in a video called “Asians in the Library”. The video went viral and Wallace received lots of criticism and even death threats. She left UCLA and wrote an apology note to UCLA’s student newspaper, however that won’t change the fact that this story will pop up whenever a potential employer Google’s her in the future.
Categorized in: Social Media
Like what you've read? Please share this article