6 Social Media Don’ts to Consider
Writing by Brick Marketing in Social Media
Social media has become a huge part of internet marketing. Any marketing guru will tell you that you need to get involved in social media. They’ll tell you everything that you need to do in order to succeed- but what about the things that you shouldn’t do? Here’s a list to get you started:
Don’t Avoid It
There’s really no longer any excuse to not be involved in social media. No matter what industry you are in or who your target audience is, there is a place for you in social media. Millions of people use Facebook, Twitter, LinkedIn, and Google+. There’s a 100% chance that at least some of those millions are interested in the products or services that you provide.
Don’t Ignore It
You’ve set up a few social media pages, so what? A page that simply has your company name, logo, and a brief description really isn’t going to do much good. It’s what you do after you’ve set up the accounts that really matters. Basically, you need to stay active on the sites.
Don’t Advertise
A social media page isn’t like an ad on TV or a direct mail campaign. A social strategy is about both parties involved, you and your followers. It’s not just a place to push your promotions. Actually take the time to interact with your target audience. Ask them questions and answer any questions that they may have. That’s where the “social” aspect of social media comes in.
Don’t Forget Niche Sites
Everyone’s heard of Facebook, Twitter, LinkedIn, and Google+, but those aren’t the only social media networking sites out there. In fact, there are hundreds. Depending on what industry you are in there could even be a social site dedicated entirely to your niche. While the “big 4” are great places to be, a niche site will have a lot less noise since the focus is much more narrow.
Don’t Forget to Set Goals
Like any other marketing strategy, you need to have goals when you first implement a social media plan. Just remember, they need to be realistic. If you own a small business you aren’t going to get thousands of followers or re-tweets in a week.
Don’t Worry About it So Much
Many businesses tend to over-think their social media strategy. While it’s important to be cautious, you don’t need five people to approve a Facebook post before it goes live. Part of social media is the spontaneity of it. Hire an individual or a team, establish social media guidelines, and trust them to do their job.
