Don’t Look for SEO Shortcuts

Written by Nick Stamoulis

What frustrates website owners the most about SEO is that it is a slow moving process and it takes time to build any kind of momentum. They are used to spending money on a marketing, promotions, or advertising plan that is going to result in a quick ROI. Well, it just simply isn’t going to happen with SEO. However, SEO is a critical component of an online marketing plan today. People turn to the search engines to find information, products, businesses, etc. Basically, a good search engine presence is everything. Website owners understand that but always seem to be on the look out for a quick SEO fix. Website owners, business owners, current and potential SEO clients take note: there is no such thing!

If you are looking for SEO shortcuts and trying to figure out a scheme to try and get ahead, you just aren’t looking at SEO the right way and essentially are wasting your time. Think about all of the hours that could be spent scheming and planning to try and stay one step ahead of the search engine algorithms all the while becoming paranoid and worried that your black hat SEO ways may come back to haunt you in the future. Is it really worth it? Not at all. Instead, website owners should be using that time towards something that will actually be beneficial to their website.

The SEO process is what it is. Plain and simple. If you want to ensure that your site won’t get penalized or lose search ranking due to a massive algorithm update, the best way to spend your time (and resources) is on a white hat SEO strategy. Of course, this is going to require an ongoing effort and years of hard work.

When signing up for a white hat SEO campaign, you need to realize that there is no hard start or end date. In order to achieve SEO results, and then maintain or improve those SEO results, the campaign never really “ends”. Scaling back on SEO can result in a dip in traffic and visitor growth over time.

Instead of wasting time looking for SEO shortcuts, follow SEO best practice that is set forth by the search engine webmaster guidelines. Dedicate ample time to researching the industry, the market online, target audience online behavior, and the strategies of the competition. Next, focus on keyword research. Be thorough and conduct keyword research for every single page of the site. Not only will this provide you with a list of potential keywords to incorporate into existing site content but it will also give you a list of potential keywords to be targeted in new content, like blog posts, and can serve as a guide when using keywords as anchor text that point back to interior pages of the site. Once on site SEO has been completed, link building is the ongoing component of white hat SEO. Content based links hold the most weight and are shared in social media, improving social signals.

Good SEO certainly takes time, but it will result in gradual visitor growth over time. SEO shortcuts may work in the short term, but only until the search engines catch on and your site is penalized.

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