Writing by Brick Marketing in Content Marketing
Content is an important piece of an online marketing strategy. Every business has an informational website and that often isn’t enough to compete or get noticed by target audience members or the search engines. Potential customers or clients are spending time researching online and the content that you produce provides the opportunity to stand apart from your competitors and be viewed as a trusted source of information in the industry. Creating content such as blog posts, guest blog posts, articles, press releases, eBooks, guides, white papers, etc. is really only the first part of a content marketing strategy. Just as important as creating the content, is knowing where to promote it. Don’t expect that target audience members will find it on their own. Here are 6 places to share your content once it has been published:
Social media and content need each other to survive for business. Without content, social media posts lack any real substance and without social media, content will have a hard time getting noticed. Social media followers have chosen to follow your business or brand because they are interested in what you have to say. Whenever you’ve created a new blog post, article, etc. share it with your social networks and on social bookmarking sites.
Sending an email newsletter is still an effective way to market. It keeps a business top of mind. The key to a successful email newsletter is to include content that is interesting. If you’ve recently created a great article, include a snippet of the article in the body of the email newsletter and include a link to the whole article.
A great way to market your business and share your knowledge is to answer questions in forums like Yahoo! Answers or LinkedIn Answers. As long as a piece of content is relevant to the question and the answer that you are providing, a link to it can be included.
Your business email signature can really be anything that you want it to be. It can be straightforward and just include your title and phone number or you can make more use of that real estate and promote your work. Instead of including a link to your blog, why not include a link to your most recent blog post and include a call to action that entices your email recipient to click on it.
Blog Comment URL Box
Blog commenting is a great link building and relationship building technique. Instead of always linking back to your homepage in the blog comment URL box, link back to a piece of content that you created that relates to the blog post topic.
Keep your content organized by topic. As you create new content, link back to content that you have previously published that is related. This is a great way to continue to generate traffic to “old” content.