Writing by Brick Marketing in Search Engines
Is setting up a Google Places account something that you’ve been meaning to do, but just haven’t gotten around to yet? If so, you are missing out on lots of opportunities and you can’t waste any more time. It doesn’t take long to set up and verify a Google Places account, so you really have no excuse.
Set up a Google Places account right now to start taking advantage of these benefits:
Prominent SERP Presence
It’s extremely difficult to get your website listed on the first page of a Google search result. However you can improve your chances with a Google Places profile. If you type a product or service into Google with a location, the first thing that you will see are Places listings. If you haven’t created a Places profile you are missing out on getting a piece of this prominent SERP (search engine results page) real estate.
For local SEO, it’s extremely important to submit your website to local directories and create local online profiles. This improves your online visibility in places that your target audience is looking and also helps to build inbound links to your website. Since Google is the King of Search, you would be a fool to pass up the chance to get your website listed in their local directory. Obviously, a link from a Google service is trusted.
Increase Mobile Traffic
People are searching from a variety of devices including mobile devices like smart phones and tablets. More often than not they are searching for something local. If your website is optimized for local search and you have created a Google Places listing, there is a better chance that someone using a mobile device will be able to find you. Mobile searchers want information quickly. They may not scroll through lots of pages and may just browse the Google Places listings.
Google Places isn’t just for local businesses. All businesses should take advantage of this free opportunity that Google provides to get your website and business information listed in a visible place on a Google results page. Take the time to fill out as much information as possible and include photos and videos if appropriate since a Google Places page may be the first place that a searcher finds you.