Writing by Nick Stamoulis in SEO
Search engine optimization is an important part of the online marketing equation. People turn to the search engines to find information on just about everything. If you can’t be found in a search result, you are missing out on loads of new business opportunities. SEO used to be a phrase that was only used in small circles but it’s made huge advances in popularity and any website owner (or anyone involved in online promotion and marketing) wants to know what it’s all about. A great way to learn about SEO is to attend an SEO workshop. Of course, these workshops cost money so it’s important to fully understand what you are getting for your money before signing up. SEO workshops vary depending on who is running them, so be sure to research these items beforehand to make sure that you are choosing the right SEO workshop option for you:
How long is the workshop?
Workshops may last a week, a day, half a day, or even a few hours. The half day or 2 hour workshop options may be cheaper (or may even be free) but what needs to be understood about SEO is that there is a lot to learn! There’s no way that a 2 hour workshop is comprehensive. It may touch upon a few of the most important functions of SEO but without understanding all of the pieces and how they fit together, it’s impossible to move forward with any kind of strategy.
Who is the target audience of the workshop?
Many workshops can cater to a wide audience, but some are specialized. For example, the workshop could target a specific segment that can benefit from understanding SEO. Workshops may cater to SEO professionals, small business owners, web designers/developers, entry level marketers, marketing managers, etc. Make sure to choose a workshop that most closely fits your segment.
What is the level of training?
While some SEO workshops are basic, others can be very advanced. What best fits your needs? If you are an entry to mid-level SEO, you may be looking for an advanced training workshop to strengthen your skills. If you know nothing about SEO and own a small business you should look for something basic. Marketers that know a little bit about SEO may be looking for something more in the middle.
During an SEO workshop attendees will receive a lot of information in a short period of time. You can only remember so much once you leave, even if you are taking great notes! Ask the person/company that is running the SEO workshop if they will allow you to record audio, video, or both during the SEO workshop.
Is it in person or online?
This is really a matter of personal preference. Some people prefer online workshops because they are able to eliminate travel expenses and can attend the workshop in the comfort of their own home or office. The down side is that the environment is less focused and it’s easy to get distracted with other tasks.