SEO Terms Every Website Owner Needs to Know

Written by Nick Stamoulis

Talking about SEO involves throwing out a lot of terminology that can be very confusing for website owners looking to try their hand at doing a little DIY SEO. There is plenty of information available designed to help you through the process, but without a good grasp of the vocabulary it’s like trying to assemble a TV hutch with directions written in Chinese.

Here is some of the lingo you should understand if you want to get the most out of those SEO articles:

Anchor Text
Instead of writing out the full web address (http://www.example.com), anchor text is used in its place. Let’s say you own an auto shop and one of your keywords is “oil change.” You can use “oil change” as your anchor text in an article or blog and hyperlink those words to the oil change page of your website.

SERP
Short for Search Engine Results Page, this is what a search engine pulls up after you conduct a basic search.

Back Links
Back links (also known as one-way links) are links that point to your website from an outside source like a social networking profile, an affiliate website or blog comment. Link building is the process of increasing the number of back links a website has to help drive traffic.

Search Spiders
Search spiders (also called crawlers) are the bots a search engine uses to “crawl” your site and locate the keywords related to a user’s search. Search spiders basically read each page of your site and index them for future searches.

Organic Listings/Results
Organic listings can be found in white space of a search results page, below the three pay-per-click ads listed on top. Having your website rank in the organic listing is the result of long-term and well-focused SEO efforts. It’s free (meaning you can’t buy your way onto the results page) but takes time for your website to rank near the top.

Website Analytics
Most website owners opt to use the free Google Analytics tool to track visitor website usage. Some analytics include average time spent on each page, bounce rate (did the visitor just come-and-go or spend time on the page) and the number of unique visitors.

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