Think About SEO When Setting Up Social Accounts
When doing anything online it’s important to always have SEO “on the brain”. Almost everything that you do provides an opportunity to utilize keywords and increase the odds of getting noticed in the search engines. Social media is a great way to interact and communicate with a target audience. It’s also a great way to utilize some well placed keywords. Social media profiles are crawled by the search engines and it’s very likely that a company that is involved in social media will notice that in addition to their website, their social profiles could make up the top 5 listings on a search engine results page for the company.
It all starts with the social media user name or title. Just like you’d incorporate keywords into meta tags, content, and URL’s you should incorporate them into a social user name or title. This serves multiple purposes. It tells the search engines and potential connections, fans, and followers what it is that you have to offer. If a company is local or going after a local audience it’s also a good idea to get the location into the name. For example, “Jenny’s Donuts- A Boston Pastry Shop” will yield better results than simply “Jenny’s Donuts”. This is especially true since it’s possible that there are more than one “Jenny’s Donuts” out there.
If a CEO or President of a company wants to get involved in social media for business and have an account that is separate from the company account, their user name should also reflect the products or services that is offered and should be professional. Users would never make the connection if the Twitter name was “VolleyballChick22”. However, “JennyatJennysDonuts” clearly is the business owner or President. “VolleyballChick22” works fine for a personal account that isn’t used for business purposes, but remember, the personal and professional tend to blend online.
The next step is to optimize any content sections, just as you would optimize the content on each page of your website. On a Facebook page this includes the About and Description sections. A local company should always include an address and a phone number. Don’t forget to link to your website. It’s also a good idea to “Like” things that are related to the products or services that you provide, because that also helps to tell a little bit more about you. If you are going to upload a photo album name it something like “A Busy Sunday at Jenny’s Donuts” instead of just “A Busy Sunday” to get the branded keyword in there. The same theory holds true for Twitter and LinkedIn. Always fill out location, website, and bio information with keyword optimized content.
Due to their trust factor, social networking sites rank well in the search engines. Therefore, it’s important to optimize social profiles and get keywords in there as often as possible. Just remember, a good user experience is just as important. Don’t go overboard with the keywords.
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