Is Your SEO Service Provider Willing to Do the Work?

Written by Nick Stamoulis

Deciding to hire an SEO service provider is a major business decision, and it’s important that you make sure you are working with the best one for your company. There are a lot of black hat spammers out there looking to take advantage of business owners that don’t know better, but sometimes it’s the “just okay” SEO providers you need to be extra careful to avoid. On paper they may look great, but are they really willing to do the work necessary to help your website succeed?

1. Not willing to work competitive keywords into the long term strategy.
I was actually speaking with a new client the other week who told me that their former SEO service provider outlined exactly which ten keywords they would target in all of their ongoing SEO efforts. If a keyword didn’t make that list they weren’t going for it. First off, limiting your SEO campaign to 10 keywords is ridiculous. Secondly, in their list of keywords they left of some of the most important, albeit competitive, keywords that this business should have been targeting from the get-go! I guess their former SEO service provider decided it was too much work on their part to bother. Are certain keywords more competitive than others? Of course! But that doesn’t mean you leave them out of your strategy completely.

2. Isn’t upfront about amount of work needs to achieve long term success.
If you own a site that has been around for a few years but has never done any serious SEO you have some real work cut out for you. Too many black hat SEO service providers take advantage of unsuspecting or uneducated (in terms of SEO) business owners and don’t outline exactly how much work is going to be needed to achieve long term success. You can’t publish a handful of blog posts, build a couple dozen links and some business profiles and expect overnight success. That’s one of the reasons I try to be as transparent as possible with our SEO clients about what we are doing and when we are doing it. We develop a 12 month link building strategy so that at any given moments our clients can know exactly what work we are doing for them that month. That strategy is also there to help clients understand that SEO is a long term process. There is no short cut to success and it’s going to take a lot of time and work to get where you want to be. Anyone that says anything else is just trying to “sell” you.

3. Only interested in going after the “low hanging fruit” to make themselves look good.
Part of being an SEO service provider is justifying yourself and your efforts to your clients. I send monthly SEO reports (pulled from the client’s Google Analytics) so they can see the effects of our efforts over time. I want them to know their money, time and energy is paying off. At the end of the day though, data can be twisted to say just about anything you want. Some SEO service providers take advantage of this fact and only report on their success with the “low hanging fruit” of their client’s SEO campaign. This might include keywords the client was previously ranking for (say in the middle of page 2) that have been bumped up (maybe to the bottom of page one). While that is indeed an SEO success, those low hanging fruit keywords are only part of the overall campaign. How are your priority keywords faring? What new long tails are driving traffic? What un-targeted variations is your site doing well for? Your SEO service provider should use reporting to give you a whole picture of their efforts, not just the rose colored glasses view.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: