The SEO Recipe for Success
There are many components of a successful SEO program today. Each piece of the puzzle serves an important purpose and must be in place in order to improve your visibility in the search engines and across the web as a whole.
Keyword research and on site optimization
SEO best practice indicates that every page of your website should be optimized to include keyword focused Titles, headlines, Meta descriptions, and body content. The first step is to understand which keywords would be the best ones to target on each page, which requires keyword research. Using a tool like the Google Keyword Planner, plug in potential keywords and see what additional keywords are suggested. You will also be able to see search volume data and the level of competition for each keyword. It’s important to select 2-5 keywords to target per page based on the content on the page. Stay away from broad keywords, even though they have the highest search volume. That also means that they are the most competitive. Incorporate these keywords naturally into the Meta information and content on the page.
Traditional link building
In order for your site to gain search engine trust, it’s necessary to build inbound links from authority sites. The scope of link building has changed in recent years and the link building focus is now on quality rather than quantity. Focus on industry related sites that will not only build your SEO link portfolio but will also generate traffic from target audience members. Industry sites might have a directory or user profile component and some might offer guest content opportunities.
SEO is all about content. Without content there is nothing to optimize, nothing to rank organically in the search engines, nothing to generate links, and nothing to share in social media. Simply optimizing your existing on site content and building some traditional links isn’t going to cut it today. You need to be creating quality content on a regular basis. The content priority should be updating the company blog on a regular basis. Each blog post is an additional page of content that gets indexed and can rank in the search engines for related search terms. It’s also what will drive social media traffic to your site. The owned company blog on the company website is the top priority because it’s generating traffic and links to your own site. However, content marketing shouldn’t stop there. You should also be actively seeking out guest author opportunities on other sites to gain more exposure across the web.
Social signals are a part of the Google ranking algorithm. Those with high social media authority will be rewarded in the search engines. It’s necessary to have active social media accounts that continue to build followers over time. Social media is a perfect outlet to share all of the content that you create on your blog and elsewhere. In addition to the primary social networks, in many industries there are niche social networks that can be even more effective in driving targeted traffic to your site.
Categorized in: SEO
Like what you've read? Please share this article