The SEO Puzzle: Do You Have the Pieces?
SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes together you will feel a sense of accomplishment. Not to mention, you’ll improve your web presence and increase traffic and visitors to your website. SEO is a puzzle that’s worth the time commitment.
The first piece of the SEO puzzle is your website. Before implementing an SEO campaign, make sure that your website is “up to snuff”. It should have a clean structure and easy to use navigation with call to actions strategically placed throughout the site. Site speed is also important and the site should load quickly. SEO tactics will help bring targeted traffic to the website, but that traffic will be useless if the website is lousy.
The next piece of the puzzle is research. This is the foundation of the whole campaign. In order to properly optimize a website, you need to fully understand your target audience and their online behaviors. You also need to research the competition to find out how they are marketing themselves online. Keyword research determines how people are searching and what their intent is. It’s important to choose the most relevant keywords that will deliver the most targeted traffic to your website.
The content and meta tags are also necessary pieces. The search engines crawl websites and determine ranking partially based on this text information. The keywords should be incorporated naturally into the meta title, meta description, H1, image tags, and content that supports the business goals of the website on each page.
Links are a vital piece of the SEO puzzle. Without them, it’s like a puzzle that’s missing an important piece right in the middle. It just doesn’t look right. The number of relevant inbound links pointing to your website is a ranking factor. Link building strategies to implement include article marketing and document sharing, social networking, directory submission, blogging, press release distribution, and video marketing.
Unlike finishing a puzzle, you can’t just sit back and admire your work. SEO never really “ends”. It’s an ongoing process. It’s important to build links and analyze the results on a consistent basis and make changes accordingly. The best SEO strategy evolves over time.
Categorized in: SEO
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